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NEXT GENERATION PACKS

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THE SMART CHOICE

NEXT GENERATION PACKS

Castrol and our customers are experiencing exceptional change. Our once in a generation brand refresh signals that Castrol is set for the future, ready to help our customers thrive as new technologies and ways of working develop. Our new smart packs are evidence of this. They are designed to make it easier for you to find the information that you want, give reassurance that you are purchasing authentic Castrol products and benefit from improved logistical efficiency. The new 5L bottle in Europe now uses 20% less plastic compared to the previous 5L bottle and, in Europe, the new small pack bottles would save 1,000 tonnes of plastic when compared to 2022 sales*


*Compared to the equivalent volume and mix of previous small pack shapes sold in Europe  2022.

A PHASED INTRODUCTION

Introducing new small pack bottles across Europe is a major logistical exercise and will take place over an extended period. In order to maximise resources and reduce waste, products may be delivered in boxes with the previous Castrol logo, as will bottle caps while the new Castrol logo is phased in gradually across all packaging across Europe. Product formulations remain the same and you can be sure of the Castrol quality you have come to depend on.

ERGONOMIC DESIGN USING LESS PLASTIC
ERGONOMIC DESIGN USING LESS PLASTIC*
ERGONOMIC DESIGN USING LESS PLASTIC

Our new 0.5L, 1L, 4L and 5L bottles have been purposely designed for logistical efficiency and durability. Our new 5L bottle in Europe now uses 20% less plastic compared to the previous 5L bottle and, in Europe, the new small pack bottles would save 1,000 tonnes of plastic when compared to 2022 sales*. New smart packs have a smaller physical footprint meaning more packs per pallet, saved space and more efficient merchandising opportunities. 

 

*Compared to the equivalent volume and mix of previous small pack shapes sold in Europe  2022.
PRODUCT AUTHENTICITY MEASURES
PRODUCT AUTHENTICITY MEASURES
PRODUCT AUTHENTICITY MEASURES
PRODUCT AUTHENTICITY MEASURES
A tamper-evident cap, foil heat seal, laser etched logo on the cap and specific symbols on the back label are all designed to help protect the integrity of our products and give reassurance that the packs contain authentic Castrol engine oils. Product authenticity is an area that we take seriously. If you have any questions about product authenticity, please contact our local technical support team.
AN OPTIMISED RANGE
AN OPTIMISED RANGE
Fewer pack shapes and sizes simplify global supply operations and help drive stock and service efficiencies.
CLEARER LABEL NAVIGATION
CLEARER LABEL NAVIGATION
CLEARER LABEL NAVIGATION
Our new brand labels make it easier for you to find the information you want with simplified and clearer product benefits, engine type reference and viscosity information. The new Castrol logo gives greater stand-out and brand visibility on shelf. Our new labels will appear on Castrol EDGE, Castrol MAGNATEC and Castrol GTX products. The new identity will be rolled out to other products over time meaning that the old and new designs will co-exist for a while.
PRODUCT NAME CHANGES
PRODUCT NAME CHANGES
PRODUCT NAME CHANGES

As part of our drive to simplify our range, we have simplified our product names to reflect a simplified, easy-to-navigate product architecture. 

In summary:

  • Castrol MAGNATEC STOP-START will transition to Castrol MAGNATEC
  • Castrol MAGNATEC Diesel will transition to Castrol MAGNATEC
  • Castrol EDGE Supercar will transition to Castrol EDGE
  • Castrol GTX Ultraclean will transition to Castrol GTX

WORK WITH US

To find out more about our products and ways of working with Castrol, complete the form or contact your Castrol Authorised Distributor.

 

For more information on Castrol’s re-ignite transformation click here.