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CASTROL LAUNCHES PERSONALISED TECHNICAL SUPPORT FOR WORKSHOPS AND CONSUMERS

Castrol launches new AI powered technical support service in multiple languages

Castrol Automotive EU 1st level technical support
  • Castrol launches new AI powered technical support service in multiple languages
  • Castrol provides workshops with free-of-charge access to dedicated agents able to respond to a diverse range of technical enquiries
  • Access to Castrol expertise is intended to further enhance customer satisfaction
  • Pilot phase sees 87% of enquiries resolved within 24 hours

Castrol has launched a new, free-of-charge technical support service, allowing workshops and consumers in the UK to interact with a dedicated team of technical specialists trained to provide advice and resolve queries.


The new service will be open to current and prospective Castrol customers, independent and franchised workshops, distributors, retailers, and Castrol Branded Workshops across the UK. It will provide a more tailored and high-quality customer experience, with Castrol’s technical agents available eight hours a day, five days per week at no cost by emailing at UKTechService@castrol.com, or by calling +44 (0)1932 775644.


During a pilot phase for the new technical support service, Castrol’s agents responded to 87% of email enquiries within just 24 hours.


The Castrol technical support service is offered in partnership with Teleperformance, a company that provides omnichannel customer acquisition management, customer care, technical support, and other services. It utilises AI technology to offer a multi-language service, enabling users to contact the technical support team in their native language from across the world, making it fully accessible for all. 


“Our products feature highly advanced components and are formulated to provide superior levels of performance, and it is therefore natural that some of our customers and trade partners will want to fully understand the benefits and explore how to get the most from them,” comments Federico Bindi, EMEA Technical Services Manager at Castrol Europe. “The new service is designed to be highly accessible and responsive – consistent with our brand proposition – and we hope that workshops and customers find it beneficial.”


-ENDS- 


About Castrol 

Castrol, one of the world’s leading lubricant brands, has a proud heritage of innovation and fuelling the dreams of pioneers. Our passion for performance, combined with a philosophy of working in partnership, has enabled Castrol to develop lubricants and greases that have been at the heart of numerous technological feats on land, air, sea, and space for over 100 years.  

 

Today, Castrol is helping drive sustainability with our Path360 strategy that sets out aims for 2030 to save waste, reduce carbon and improve lives. Castrol is part of the BP group and serves customers and consumers in the automotive, marine, industrial and energy sectors. Our branded products are recognized globally for innovation and high performance through our commitment to premium quality and cutting-edge technology.  To find out more about Castrol please visit www.castrol.com or contact bppress@bp.com