Castrol GTX proudly unveils 'The Loooooong Ride' - a global campaign celebrating our legacy of longevity, endurance, and heritage.
Join us on the epic journey of the Looooong Ride through our thrilling social episodes series, where every mile reveals new stories and unforgettable moments. Stay connected and follow each episode as it unfolds, capturing every twist and turn of the ride.
Fresh off the success of the China Route, The Loooooong Ride returns with Season 2, embarking on a new 10,000+ km adventure across Central Asia. Starting at Khorgos, our Castrol GTX will clock up over 21,000 km as it travels through Kazakhstan and Uzbekistan before returning to China. A new driver may be taking the wheel, but the aim remains the same: to put Castrol GTX to the test and keep pushing the limits of endurance.
Backed by Castrol’s lubricant technology, reliable products, and exceptional services, this epic road test continues to prove that with Castrol GTX, you can always go looooooooong.
The GTX car crosses the border to start the Central Asia journey
In season 2, the Central Asian Route will introduce a whole new landscape of road conditions and climates, all with a new driver behind the wheel. Just like in Season 1, oil samples will be collected every 2,000 km for precise analysis at Castrol's China Technology Centres, where expert technicians will monitor the lubricant's performance.
During the loooooong ride, the car supported by Castrol GTX lubricant, endures a wide range of road conditions.
As our new driver puts Castrol GTX to the test, we’ll be there for every mile – sharing their story across social media and strengthening our ties with fellow drivers, Castrol customers and Chery dealerships across Central Asia.
From our products and channels to bp fuel stations, Season 2 gives us even more opportunities to showcase the very best of Castrol – as well as promoting our partnerships with top collaborators, including our hero car, the popular Chery.
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