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  4. SAIC MOTOR AND CASTROL ANNOUNCE STRATEGIC AGREEMENT UNVEILING NEW CO-BRANDED LUBRICANT FOR CENTRAL AND EASTERN EUROPE (CEE) MG CUSTOMERS

SAIC MOTOR AND CASTROL ANNOUNCE STRATEGIC AGREEMENT UNVEILING NEW CO-BRANDED LUBRICANT FOR CENTRAL AND EASTERN EUROPE (CEE) MG CUSTOMERS

Castrol MG
  • SAIC Motor, parent company of MG, and Castrol sign strategic agreement
  • MG agrees to recommend the use of Castrol’s lubricants and ancillary products in Central and Eastern Europe.
  • Includes the launch of a new co-branded Castrol MG product in Central and Eastern Europe carrying the endorsement that “MG recommends Castrol”
  • Brings the two strong heritage brands together for the first time outside of China

 

Budapest, 15 April 2024 – SAIC Motor, parent company of MG, and Castrol have forged a strategic three-year agreement that will see Castrol serve as the preferred lubricants supplier for MGs network across Central and Eastern Europe.


The agreement brings together two heritage brands to provide solutions tailored to enhance performance and efficiency across MGs diverse range of vehicles.


Castrol EDGE 0W20 C5 is recommended by MG. The product will be available for car owners for the first time in Hungary, Romania, Poland, Czech, Greece, Slovakia, and Croatia. 


The co-branded product brings together Castrol's expertise in high-quality lubricants spanning more than 125 years and MG’s pioneering efforts in mobility. MG recommends Castrol as the trusted partner for lubrication needs from traditional Internal Combustion Engine to Battery Electric Vehicles and ancillary products in those markets. 

 

Baozheng Wang VP global business, Castrol said, “We are thrilled to embark on this journey with MG in Europe, this agreement exemplifies the power of collaboration in driving value creation.  Together with MG, we look forward to working to unlock new opportunities for improved customer experience.”


Skyler Kim, Managing Director, SAIC Motor Central and Eastern Europe, said, “The collaboration with Castrol will help us propel the MG brand to new heights, significantly enhancing our brand reach and trust in Central Eastern Europe and delivering a great aftersales service to provide increased customer satisfaction. We also look forward to collaborating with Castrol on future customer offers.”