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  4. Inaugural Castrol Service Conference will set out new offers for branded workshops

Inaugural Castrol Service Conference will set out new offers for branded workshops

Castrol will hold its first-ever conference for its growing network of independent Castrol Service workshops on 21 March at the Celtic Manor in Newport, Wales.

castrol-service-conference

Castrol will hold its first-ever conference for its growing network of independent Castrol Service workshops on 21 March at the Celtic Manor in Newport, Wales. The event will bring over 260 UK and Ireland-based Castrol Service workshops together to learn about the brand’s future strategy and discover its latest offers. Attendees will also be able to join useful talks and discover the latest products and services from key suppliers.

 

At the conference, Castrol will highlight existing offers open to its branded workshops and provide updates on new offers planned for the coming months. Insights will also be shared on the Castrol Workshop ‘heartbeat’ survey, where workshop feedback is being used to improve the network’s offering.


Working session themes will include digital marketing, with an expert speaker debunking myths and showcasing tools available to maximise a workshop’s digital presence. A separate session will engage workshops on how best to manage their fleet business.


Key exhibitors at the conference will include Garage Hive, SAMOA Workshop Equipment, and many more, with representatives on hand to offer advice and support.


The conference will conclude with a gala dinner with a range of entertainment, including the presentation of the new ‘Forever Forward Awards’, which recognise the achievements of businesses within the Castrol Service network. The awards will be in five categories including social media, building community and customer experience. The Forever Forwards Garage Award will also recognise a workshop that excels in all aspects of business, while the Castrol Spirit Award will reward a workshop that puts Castrol’s vision and values at the heart of their operations. Attendees will have the chance to nominate their own businesses across the five categories. 


More vehicle service, maintenance and repair businesses are choosing to become associated with the Castrol brand. Participating workshops in the UK receive a comprehensive range of benefits, including a Castrol guarantee for the oil used in customers’ vehicles, quality certification, branded technician clothing, and marketing support and training – all designed to facilitate an increase in and retention of customers.


It’s not too late to be part of the Castrol Service Conference! To learn more about the Castrol Service Network, how you can be a part of it, and to come along to the event, please visit https://www.castrol.com/en_gb/united-kingdom/home/partner-with-us/castrol-service-conference.html to register your interest. 


If you’re already a Castrol Service workshop and would like to attend, please register here: https://myevent.bpglobal.com/PBEgGv?rt=6lvksVu9ckqH5zSJjmKe4Q