Castrol launches ‘First Car Love Stories’ campaign in the UK to drive brand awareness and sales
A new campaign that encourages workshop customers to share their motoring stories for a chance to win a £10,000 monetary prize.
As part of its 125th anniversary celebrations, Castrol has launched ‘First Car Love Stories’, a new campaign that encourages workshop customers to share their motoring stories for a chance to win a £10,000 monetary prize.
The new promotion will capture car drivers’ emotive stories about their very first car and is aimed at boosting sales and driving brand awareness. Car enthusiasts who do not yet own a car may also participate by submitting a brief description of their first dream car and explaining their choice. Once entrants submit their details, they can see where their ‘First Car Love Story’ appears, mapped alongside Castrol’s history, including historic events or Castrol milestones and product launches from that period.
To raise awareness among customers, Castrol branded workshops will be provided with a campaign toolkit that includes promotional assets, including tent cards, posters, email and social media templates to show their customers how to enter 'First Car Love Stories'. Castrol’s motorsport partners and celebrities will also take part in the campaign to help boost engagement.
To learn more about the ‘First Car Love Stories’ campaign and to enter, customers should visit the dedicated site by clicking here.
Castrol branded workshops receive a comprehensive range of benefits including a Castrol guarantee for the oil used in customers’ vehicles, operation quality certification, branded technician clothing, along with marketing support and training, all designed to facilitate an increase in and retention of customers. For independent workshops interested in becoming a Castrol branded workshop, and to get access to exclusive promotions like ‘First Car Love Stories’, please register your interest here.
As Castrol celebrates its 125th year, it recently unveiled a bold new ‘Onward, Upward, Forward’ strategy to meet the changing needs of customers, as well as a special 125-year commemorative logo that will be used throughout 2024 at events and with sponsorship activities. To learn more about the new strategy, please click here.
Notes to Editors:
* On 9 March 1899, Sir Charles Wakefield founded CC Wakefield & Co. Limited; the company that became Castrol as we know it today.
* To mark the 125th anniversary, Castrol has released a video that brings Sir Charles Wakefield back to life using AI to reflect on how the business he founded is doing today.