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IT'S MORE THAN JUST OIL. IT'S LIQUID ENGINEERING.

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  2. WHY PARTNER WITH CASTROL?
  3. ATTRACT AND RETAIN CUSTOMERS

ATTRACT AND RETAIN CUSTOMERS

A graph of growing car count with auto repair in the background
One of the biggest challenges your business has is driving new customers to your business and more importantly keeping them.  Your business can use Castrol Premium Programs to Attract and Retain customers. Here are some of the programs that will help you: ​

Castrol offers DIRECT MARKETING PROGRAMS to drive new customer to your business. 

Drip Drop Marketing is a smart marketing program that allows you to target new customers.  Drip Drop Marketing uses a thick, heavy ultra-high gloss plastic-like laminated direct mailer which has a high perceived value and is impossible to miss in the mail.  We can target specific geographies and vehicle types to drive new customers to your business.  Drip Drop Marketing also performs a response analysis so you can track the effectiveness of the program. 

Castrol will help your business become CERTIFIED AND RECOMMENDED to customers by partnering with RepairPal. 

RepairPal is the fastest growing auto repair site on the Internet!!  Car owners trust RepairPal to provide the most comprehensive information on service and repairs and to connect them with the best repair shops in their communities.  Your business will be listed and recommended on RepairPal’s web site. 

Castrol offers an ENGINE WARRANTY PROGRAM that keep your customers coming back to your business. 

Ensuring your customers return to you is critical to your operations – and fundamental to your success. The Castrol Engine Warranty Program will drive customer retention without an added cost to your business. With Castrol’s Engine Warranty Program, you can offer a free limited engine warranty covering an engine from oil-related mechanical failure or abnormal wear. You’ll exceed your customer’s expectations by offering them peace of mind for one of life’s biggest investments.

CPLE
Castrol Auto Service

Castrol invests in SIGNAGE to help attract customers to your Business by leveraging Castrol’s brand and investment in driving brand awareness. ​

Castrol offers a LOYALTY PROGRAM where your business can earn points.

eXtra is Castrol’s newest loyalty program, rewarding you with points for every gallon of Castrol product you purchase through actively participating Castrol Distributors. The more you buy, the more points you earn.