Castrol Partner Program
Find out how we can help grow your auto shop.
Why partner with Castrol?
At Castrol we value your shop no matter the size and want to grow together.
By purchasing Castrol lubricants, you can unlock the Castrol Partner Program and benefit from top-notch marketing tools, training and rewards.
Access high impact Marketing tools
Want to take your shop to the next level? From attracting customers to elevating the in-shop experience, we got you covered. Find out how below.
Direct mail
Direct mail that delivers:
- Impossible to miss in the mail: Hard plastic, ultra-high gloss postcard mailers
- Proven impact: Up to 10x better response than typical mailers, averaging $11 return per $1 spent1
- Customizable & hyper-targeted: sent to households around your business that YOU want to reach
Castrol 5 Star
Castrol 5 Star is a digital marketing program that helps your shop:
- Get found fast: Boost your Google rankings and optimize listings across 50+ directories, including Google and Apple Maps
- Build trust: Improve reputation with automated responses to customer reviews
- Get proven results: Up to 38% more map views, 31% more direct calls, and 10% more clicks for directions from an online business profile2
Castrol promotions
Run up to 4 high-impact promotions3 per year:
- Leverage instant rewards like gift cards / cashbacks and VIP experiences with our exciting RFK & NBA sponsorships
- Promoted in Castrol's social media
- Features your shop in Castrol's 'Where To Buy' tool
Castrol signage
Stand out, get chosen, stay trusted!
Showcase your commitment to quality with Castrol signage fit to your needs:
- Bay banners
- Counter mats
- Curb stands
- And more!
Options in Spanish and Euro shops are also available.
Discounts for uniforms and more
Get discounted pricing on the everyday items your shop relies on – from workwear to first aid supplies
- Boost customer satisfaction with professional attire and safer work practices
- Save up to 20%4 or more on select products
Bounce back promotions
Easy to implement discount coupon promotions drive customers back to your shop
- Higher discounts on premium products encourage upselling
- Discounts are fully funded by Castrol
Engine and transmission warranty
Stand out with a free engine and transmission warranty:
- Provides peace of mind to your customers for one of life's biggest investments
- Automatic reminder emails to encourage repeat visits
- Covers engines up to 500,000 miles or 15 years (whichever comes first)5
What our customers say
Earn rewards with Castrol SYNC
Our all-in-one digital platform Castrol SYNC makes partnering with Castrol easy and allows you to earn points with every purchase. Redeem points for marketing programs for your shop or choose from thousands of leisure rewards from top brands in tech, lifestyle & home.
Level up your team with training
Turn your staff into motor oil experts and give them the confidence to recommend the right Castrol products while earning up to $100 in reward points for completion of training.
Support premium sales with Castrol products
The Castrol portfolio of premium motor oil brands is built around the highly relevant consumer benefits of sludge protection, wear protection and engine performance. This easy-to-understand benefit ladder builds logically to support premium sales and drive trade up.
Superior sludge protection
- Superior clean
- Synthetic blend
6X Better wear protection6
- Superior wear protection
- Superior clean
- Full synthetic
10X Better high stress performance7
- Maximum engine performance
- Superior wear protection
- Superior clean
- Advanced full synthetic
Maximum performance in European cars
- Maximum engine performance
- Superior wear protection
- Superior clean
- Advanced full synthetic
Get in touch today and find out how to become a Castrol Partner
Grow your workshop with Castrol and get in touch now.
