CASTROL HAS BEEN NAMED THE OFFICIAL OIL AND MAJOR PARTNER OF THE MONSTER ENERGY AUS-X OPEN MELBOURNE - THE LARGEST SUPERCROSS EVENT IN THE SOUTHERN HEMISPHERE.
Drawing fans and competitors internationally, and from all parts of Australia and New Zealand, the AUS-X Open brings with it a youthful, motorcycle active demographic, a perfect platform for Castrol to launch their new technically advanced motorcycle range including the Castrol POWER1 and Castrol ACTIV ranges. Castrol has products to suit all types of riding whether that is racing, lifestyle which covers both on and off road.
The AUS-X Open Melbourne will see over 33,000 people flock to Marvel Stadium on November 30, to see the final round of the Australian Supercross Championship and Grand Final of the FIM Oceania Supercross Championship – the most prestigious Supercross Championship, outside of the USA.
“We’re excited to be entering into this partnership with the AUS-X Open Melbourne and one of the fastest growing sporting events in the country,” said Ben Rose, Castrol, Head of Marketing.
“Castrol has over a century of experience and success through motorsport partnerships and to be able to extend this involvement in Australia to a two-wheel discipline is something we’re really excited by. Castrol have been involved for many years in motorsport and the motorcycle industry with product development with both on-road and off-road bikes. Castrol have been involved for many years, both Globally and locally in all forms of racing and have over this time experienced major success.”
“With over one million registered bike owners in Australia both on and off-road - this is an important market for Castrol and the approach of the AUS-X Open to market to a wide reaching number of heartland bike riders is one that seems an ideal fit for our brand.”
“Also with such an exhilarating show with International and domestic riders pushing their performance to the extreme will surely be a spectacular event which will engage all age groups”
“To partner with AUS-X Open in Melbourne this is an exciting time as it ties in with Castrol’s new technology products launch and a great platform to showcase”
Since launching in 2015, almost 100,000 fans have been left captivated by ‘the 20/20 of motorsports’ due to its short, exciting and energetic racing.
This year’s AUS-X Open Melbourne event will be elevated to new heights with the chance to see the best Supercross and Freestyle Motocross riders in the world go head-to-head with the very best from Australia and New Zealand.
The 2019 international rider line-up to take on the Australian riders is stacked, consisting of 2-Time World Champion Chad Reed, 2018 World Champion Jason Anderson, World Number 6 Dean Wilson, World Number 8 Joey Savatgy, World Number 10 Justin Brayton, 5-time World Champion Ricky Carmichael, along with many more local and international stars.
The partnership with the AUS-X Open will see Castrol prominent across all AUS-X Open marketing and promotional collateral, including Television Commercials, Digital & Outdoor Advertising and integration with LED and a major TV signage package, broadcast Live and replayed across AUS-X Open’s International TV broadcast partner network, including airing LIVE in Australia via Fox Sports, Live in New Zealand via SKY TV, Live in Asia via Fox & Star Sports and replayed on Ten Network, CBS Sports in North America and Eurosport throughout Europe.
The AUS-X Open also has outstanding social media engagement and viewership, with the average engagement and share rates per follower on its SX Open Supercross social platforms and the total official video viewership for the AUS-X Open event’s videos, exceeding the AFL Grand Final, Australian MotoGP and Supercars Bathurst 1000 Official Event’s social platforms, in both 2017 and 2018.
AUS-X Open Melbourne Co-Founder Ryan Sanderson welcomes Castrol as a major partner of the event and would like to thank them for the support of this rapidly growing motorsport discipline.
“We’re pumped to welcome one of the biggest brands in the world - Castrol, as a major partner of the Monster Energy AUS-X Open Melbourne event in 2019,” said Sanderson.
“Castrol have been supporters of Supercross over many years in Australia and were always leaders in branding, execution and promotions for the sport and its riders. We’re excited to collaborate on promotions and build awareness far beyond just our partnership, which will no doubt lead to more awareness of this amazing sport and Castrol’s commitment to growing the fan base and give back to its competitors, most notably in their commitment to the best privateers in 2019 for the 2020 season.
“Castrol will enjoy major Official Partner brand recognition in the lead-up, throughout and following the AUS-X Open Melbourne event even into 2020 ensuring fantastic exposure to our passionate audience. We look forward to announcing more exciting promotions and initiatives between Castrol and the AUS-X Open in the coming weeks.”
Featuring the world's best in Supercross and Freestyle Motocross, the AUS-X Open will also include Celebrity and Junior races, live music, stunning pyrotechnics and entertainment for all ages, including learn to ride motorcycle experiences for kids and the ability for all fans to meet the international Supercross and Freestyle Motocross riders in the Pit Party on the concourse surrounding Marvel Stadium.
73% of AUS-X Open fans are between 18-44 years of age, 81% are between 25-54 years of age, more than other major sports in Australia.
Tickets start from $39.95*. For more information and to access tickets visit: www.ausxopen.com.
The AUS-X Open Melbourne is the final round of the Australian Supercross Championship and the S-X Open International FIM Oceania Supercross Championship and is sanctioned by Motorcycling Australia (MA) and FIM Oceania.