Suggestions
View all results

IT'S MORE THAN JUST OIL. IT'S LIQUID ENGINEERING.

  1. Home
  2. COMMERCIAL VEHICLE OIL & FLUIDS
  3. MARKETING CAMPAIGNS
  4. CASTROL CRB TURBOMAX TRUCK AASANA

CASTROL CRB TURBOMAX TRUCK AASANA

A month long research study, covering over 1000 truckers across the country has been carried out by a leading research organisation, in association with Castrol India, to understand the health issues faced by truckers which can be directly linked to the hazardous nature of the job and working conditions. Castrol also commissioned experts from The Yoga Institute in Mumbai to further investigate the issues and come up with some easy health tips which can be followed by the truckers even whilst they are on the go. The result is a series of specially curated Yoga Aasanas for truckers – the Truck Aasanas.


21 Aasanas have been created and have been categorised keeping in mind the daily schedule of Truckers – Before the trip, During tea break, Before and after eating, and After the trip. The Truck Aasana images and videos can be viewed below.

Before the trip
During tea break
Before and After eating
After the trip
Download Truck Aasana booklets
Castrol India’s ‘CRB Turbomax Truck Aasana’ campaign that positively impacted the lives of 1.3 lakh truckers recognized with 2 wins, silver and bronze, at the coveted Effie Awards.