Suggestions
View all results

IT'S MORE THAN JUST OIL. IT'S LIQUID ENGINEERING.

  1. Home
  2. CASTROL STORY
  3. NEWSROOM
  4. PRESS RELEASES
  5. NEW CASTROL STUDY REVEALS ‘TIPPING POINTS’ TO DRIVE MAINSTREAM ELECTRIC VEHICLE ADOPTION IN INDIA

NEW CASTROL STUDY REVEALS ‘TIPPING POINTS’ TO DRIVE MAINSTREAM ELECTRIC VEHICLE ADOPTION IN INDIA

  • Drivers in India Require Electric Vehicles (EVs) Priced at ₹23,00,000[1] (Or $31,000), with 35 minute average charge time and a range of 401 km
  • New study reveals ‘tipping points’ at which most Indian drivers would consider switching to an EV.
  • On average, they are looking to purchase an EV in just two years’ time.
  • Drivers in India are seeking a lower price point as much for EVs compared to consumers in other markets, but open to longer charge time. 

3 September 2020, Mumbai: A major new study released by Castrol draws on the views of consumers, fleet managers and automotive industry leaders from across India to reveal the factors driving EV buying decisions.

Accelerating the EVolution reveals that, on average for consumers in India, a price point of ₹23,00,000 (or $31,000), a charge time of 35 minutes and a range of 401 kilometers (from a single charge) represent the ‘tipping points’  to achieve mainstream EV adoption. The research also estimates that the annual EV market in India could be worth $2 billion by 20252 if all three tipping points are met, pointing to a possible EV-powered low-carbon recovery for the automotive industry.

 

Castrol’s global research shows that consumers are positive about making the switch to electric; buyers in India are keen to do so earlier than those in other markets. Although consumers in India are seeking a lower price point than consumers in other countries, they are also willing to accept a slightly longer charge time and a slightly shorter range. These market-specific nuances are important; Accelerating the EVolution provides a clear roadmap for the industry to help support the transition to accelerate mainstream adoption of EVs in India and around the world.Sandeep SangwanManaging Director, Castrol India Ltd

 

 

 

Based on research from eight of the world’s most important EV markets, Castrol’s study examines five critical challenges that should be addressed to promote further growth in the EV market - highlighting the differing priorities for consumers and fleet managers.

 

Key findings from the opinion research, which was conducted December 2019 to January 2020, include:

 

2022 - the year of the EV?

On average, consumers in India said they would consider purchasing an EV by 2022. This is two years earlier than the global average (2024). However, two thirds (67%) of consumers in India said they are adopting a “wait and see” approach. Over 40% of fleet managers said they are waiting for competitors to make the switch before they do.

 

Price is front-of-mind

Price is the number one priority for consumers in India with 67% of those surveyed saying that EVs are currently beyond their budget. The ₹23,00,000 (or $31,000) ‘tipping point’ for consumers in India is lower than the global average of ₹27,00,000 (or $36,000).

 

The study also finds that misconceptions about maintenance costs could be stopping consumers making the switch: 83% of Indian consumers say that these costs were preventing them from buying a fully electric car. This suggests that many consumers are unaware that the overall average cost of ownership of an EV over its lifetime tends to be lower than an ICE vehicle3.

Demand for shorter charging times

Charge time was identified as the second most important challenge to the mainstream adoption of EVs, and consumers in India said they require an average charge time of 35 minutes before they would consider purchasing an EV. This is several minutes longer than the global average of 31 minutes. Nearly three quarters (72%) of those questioned believe EVs will only dominate on the roads once they can charge in a similar amount of time as it takes to refuel an internal combustion engine (ICE) vehicle. 

‘Range anxiety’ is real

Range was ranked third on the priority list, with 64% of Indian drivers agreeing it is a significant barrier to mainstream adoption of EVs. On average, they expect a range of 401 km (from a single charge), approximately equivalent to the distance between Ahmedabad and Indore. This is significantly lower than the global ‘tipping point’ range of 469 km. However, around a third of drivers in India said they mainly use their car for commuting or short journeys, so this suggests that ‘range anxiety’ may only be partly driving their preference.

 

The automotive industry has already demonstrated what it can achieve in response to the coronavirus crisis, turning its capabilities to producing much needed medical equipment. With EV technology constantly improving, the challenge now will be to drive a low-carbon recovery and accelerate the EVolution as quickly as possible. Castrol has been working with the automotive industry to develop unique e-Fluid technology to support EVs, from battery coolant e-fluid, e-greases and transmission fluids. Bringing down the cost and charge time for electric vehicles while increasing range, infrastructure and vehicle choice will be critical to persuading consumers to make the switch to EVsMANDHIR SINGHChief Executive Officer, Castrol

 

The Accelerating the EVolution report, which includes a full breakdown of the research and detailed global findings, is available to download here: www.castrol.com/EV.

 

1 Currency conversions accurate as of 15 July 2020. Data provided by Morningstar for Currency and Coinbase for Cryptocurrency
2 According to an economic model developed using historical data before the impacts of the COVID-19 crisis. See p43 of Accelerating the EVolution report for full methodology. 
3 According to a recent study the cost associated with using an electric car was found to be up to 27% lower than using a diesel car: https://theicct.org/sites/default/files/publications/EU_vehicle_taxation_Report_20181214_0.pdf