Castrol, India’s leading automotive lubricants company, has announced the launch of Castrol POWER1 ULTIMATE, the newest addition to Castrol’s range of cutting-edge and full synthetic motorcycle engine oils. This all-new variant anchors on a unique 5-in-1 formula that is engineered to equip the bike for outstanding performance. Designed and formulated for motorcycle and performance enthusiasts, the Castrol POWER1 ULTIMATE offers a broader range of choices for those who are not only passionate about riding but also particular about the care of their 2-wheelers.
Endorsed by and closely developed basis feedback from professional riders, the new Castrol POWER1 ULTIMATE range embodies surprise and excitement for the riders with 5 ultimate benefits across:
Continuing the legacy of the Castrol POWER1 range, the new Castrol POWER1 ULTIMATE has been tested under extreme conditions on different parameters.
Commenting on the launch, Sandeep Sangwan, Managing Director, Castrol India Limited, said,
Renowned MotoGP racer Cal Crutchlow unveiled the new livery on his bike with Castrol POWER1 ULTIMATE at the Valencia Moto GP race. Speaking about the crucial role of lubricants and oils in bikes, Cal Crutchlow said
The TVC for Castrol POWER1 ULTIMATE, conceptualized and developed by creative agency Ogilvy, India, underlines its capabilities of ‘performance that surprises'. Made of full synthetic technology with 5in-1 formula, Castrol POWER1 ULTIMATE caters specifically to users seeking performance from their bikes, turning your biking experience from good to surprisingly great.
Carrying the same thought forward, the communication has been around a young, office-goer Max who is never surprised, no matter what. Till the time he gets on his bike and experiences the performance that Castrol POWER1 ULTIMATE delivers.Smart and witty, the new communication in itself is yet another surprise from Castrol. Tickling the funny bone, it sharply focusses on the product benefits and immediately connects with today’s young generation with its humor. Landing on the message of ‘performance that surprises’, it instantly creates excitement and thrill amongst both biking enthusiasts and others.
Speaking about the new approach in communication, Sukesh Nayak, Chief Creative Officer, Ogilvy said,
Castrol POWER1 ULTIMATE is available at Castrol Bike Points, dealerships and online in different viscosities like 10W-40, 10W-50, 15W-50 and 20W-50 specially designed for bikes and sports bikes, and Castrol POWER1 ULTIMATE 5W-40 for scooters respectively. The specially engineered range boasts of a new and premium look along with attractive consumer pricing* of INR 474 for 800ml pack of Scooter oil and starting with INR 594 for 1L pack of Full Synthetic Technology 10W40 Bike engine oil