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Why Promote Your Local Auto Shop With A Google My Business Listing

Google Maps with Google listings

What is Google My Business?

Did you know that 77% of local auto repair customers use the Internet to research nearby shops?


If your auto shop isn’t getting the online attention it deserves, you may be missing out on something big. But what if that something was an easy fix – something you could change right now?


Auto shops everywhere work to gain control of their local markets and draw in more customers every day. That’s why you should use one of the best tools available to any business: a Google My Business listing. 


Google My Business is a tool that allows you to create a Business Profile on Google. Your Business Profile is what Google calls your Google business listing. Your Business Profile will appear on Google Maps and in local search results, establishing you as a professional and reliable local auto shop. 


Take a minute and use Google to search for a local business. See the business profiles above or beside the search results? If you create a Google My Business listing, your business can show up there too. 

Google My Business listing in search results

The Many Benefits of a Google My Business Listing

  • It’s EASY and FREE!
  • Any time someone searches for your shop or auto repair shops nearby, you’ll show up in the search results.
  • Google will display your location on Google Maps searches.
  • You can use Google My Business to provide info about your auto shop like your hours, services, history, and
    anything else that makes you unique.
  • You can update your Google listing whenever you need to inform customers about changes in your business.
  • Your customers can leave reviews on Google for your business. Consumers are more likely to believe
    reviews from other consumers than brand advertising.
  • Because Google requires multiple verification steps, every business with a listing can be trusted as a
    legitimate group of professionals ready to serve.
  • The Google My Business dashboard gives you key insights on your audience and performance.
  • Your auto shop can gain a competitive edge over other shops without Google My Business listings.

7  Steps to Create a Google My Business Listing

  1. Search Google for Google My Business.
  2. Sign into your business email account or create a new one.
  3. Enter your auto shop’s address or service area.
  4. Select whether you serve customers at your business address or deliver goods and services to your customers.
  5. Specify your specific business category. 
  6. Enter your business’s phone number or website URL.
  7. Verify your authority to manage your Business Profile.

Just like with social media management, your Google My Business listing will take a small amount of work to get going. But after it’s up and running, you’ll benefit from free advertising and exposure for your auto shop. Google is the most used search engine on the planet, and showing up anywhere on their search results is a big deal for any business.


At Castrol, we believe your auto shop should function like a well-oiled machine. That’s why we’re dedicated to helping you succeed in every aspect of your business. Whether that means providing you the perfect lubricants for your workshop or recommending the best social media platforms for your business, our goal is to help you improve as we improve. Contact us today to speak with an expert about our products and services.