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SOCIAL MEDIA MARKETING FOR AUTO REPAIR SHOPS

social media marketing

Did you know that nearly 80% of American adults use social networking sites?

 

That means if your auto repair shop doesn’t engage with your community on social media, you’ll miss out on countless marketing opportunities.

 

Social media is all about conversations, connectivity, and building relationships with motorists in your area. It’s a simple solution for building your brand  and establishing strong ties with the most important people to your business – your customers.

 

In a recent article on Castrol Insider, we detailed the best social media platforms for auto repair shops. In today’s post, we’ll discuss the real benefits of posting on the various platforms and how social media marketing strategies are the perfect tool for growing your business.

 

How Auto Care Shops Benefit from Social Media Marketing

 

Social media platforms allow you to reveal everything going on under the hood of your business. From regular posts showing your crew working on a wide range of vehicles to helpful info about car upkeep and maintenance, you’ll engage with local motorists and showcase how transparent you are as a business. 

Plus, you’ll be able to demonstrate how much you care about your community. Whether your auto repair shop is in a small town or a major city, share your involvement in local events and community programs on Facebook, Twitter, LinkedIn, and Instagram.

 

Not only will your current customers be thrilled they chose you as their preferred repair shop, but new motorists will see you as a respectable and trustworthy business they can rely on in the future. This makes social media one of the best tools for Customer Relationship Management (CRM), an intuitive way to retain existing customers and increase your revenue each year.

 

For more information on CRM, check out this recent post on our Castrol Insider resource hub: The Critical Importance of Customer Relationship Management.

 

Social Media Marketing Strategies for Auto Care (Or Shop) Success

Social media marketing success isn’t guaranteed immediately after you create a profile for your auto repair shop. Instead, you’ll have to take the time to implement some key strategies to ensure you gain followers and stay on top of your posting game:

  • Keep an active presence on at least one social media platform, preferably two or more.
  • Ensure your auto repair shop’s branding is consistent in all posts across each platform.
  • Don’t bore your audience to death; stay entertaining and conversational!
  • Focus on making content that’s relevant to your current customers and potential leads.
  • Don’t dive in too deep info-wise – instead, direct followers to your website to learn more.
  • Utilize posts on each platform to promote special deals to bring in more business.
  • Post at least 2-3x per week on Facebook, 4-6x per week on Twitter, 1-2x per week on LinkedIn, 2-4x per week on Instagram.
  • Incorporate calls to action (CTA) as often as possible to increase engagement with your business.
  • Create discussions and invite your followers to interact with them through likes and comments. 
  • Respond often to comments and reviews – especially the bad ones – to show you care.


As you can see, social media marketing can play a huge role in driving business for your auto repair shop. By adding it as a new weapon in your marketing
arsenal, you’ll open up new routes for expanding your business and keeping new and existing customers proud to work with you. Excited to learn more about maximizing your marketing efforts for your auto repair shop? Be sure to bookmark the Castrol Insider resource hub!