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IT'S MORE THAN JUST OIL. IT'S LIQUID ENGINEERING.

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  4. BUILDING A PERFECT WEBSITE FOR YOUR AUTO WORKSHOP

BUILDING A PERFECT WEBSITE FOR YOUR AUTO WORKSHOP

Smartphone showing auto website inside a car

To succeed in the automotive repair business, you must work hard. For your auto workshop to succeed online, your website must work as hard as you do!

 

But if you don’t have a website or barely maintain an older, outdated site, you could be losing new drivers every day -- and driving current ones to the competition. In fact, a recent study found that 60 percent of consumers want to see their local auto repair shops improve their websites

 

If you build a website that can draw in new motorists, prove your expertise in the industry, and perform flawlessly for your visitors, you’ll see tremendous benefits in no time. Let’s find out how.

 

The Importance of Your Auto Shop’s Website

 

A fully-functional, attractive website is much more than an online billboard for your business. It can be utilized as a tool for drivers in your area to learn more about your services and understand what they can expect from your auto shop. Drivers will be able to form opinions about your business based on what they discover on your website long before setting foot in your garage. 

 

For more information on the critical importance of owning and operating a website, check out this recent article from our Castrol Insider resource hub: Why Your Auto Care Shop Needs a Website

 

Key Considerations for a Successful Website

 

Platforms like SquarespaceWix, and WordPress make it easy for businesses to create and manage their own websites. However, building an auto shop website isn’t as cut-and-dry as finding a template and putting your logo on every page. When you sit down with your team to build your website – whether it’s the first time you’ve created one or a revamp of your old website – there are a few things to keep in mind. Your website should:

  • Ensure a straightforward, easy-access user experience 
  • Incorporate a compelling layout and design with search engine optimization in mind
  • Have up-to-date content regarding the types of vehicles you work on, the specific services you provide, and more
  • Be engaging and relevant
  • Function properly on all devices, including desktop and mobile
  • Include clear headlines and calls to action
  • Act as a central hub for your email marketing, social media marketing, direct mail, and your Google Listing
  • Establish credibility by showcasing your qualifications, credentials, and awards


The Five-Second Challenge

When you visit your new auto or oil change shop’s website, take a moment and reflect on your experience. Within the first five seconds, did your website make an impact?

 

For your website to function as a successful tool for drawing in new business and engaging existing customers, your website must:

  • Display the most important items for your visitors to take away from their experience in a clear and obvious manner. 
  • Provide a simple method for visitors to make contact with you, from an easy-to-locate phone number to a message window for a live chat  
  • Clearly state information related to your address, contact information, hours of operation, and more 
  • Create a strong impression reflecting what a customer could encounter when choosing your auto shop
  • Be comparable to  other auto shop websites in your local area in design, functionality, and accessibility


If your new website accomplishes all of this, you’re well on your way to success! At Castrol, our goal is to help you succeed no matter where your road takes you. For more helpful tips, information, and guides, check out the Castrol Insider resource hub today!