To succeed in the automotive repair business, you must work hard. For your auto workshop to succeed online, your website must work as hard as you do!
But if you don’t have a website or barely maintain an older, outdated site, you could be losing new drivers every day -- and driving current ones to the competition. In fact, a recent study found that 60 percent of consumers want to see their local auto repair shops improve their websites.
If you build a website that can draw in new motorists, prove your expertise in the industry, and perform flawlessly for your visitors, you’ll see tremendous benefits in no time. Let’s find out how.
A fully-functional, attractive website is much more than an online billboard for your business. It can be utilized as a tool for drivers in your area to learn more about your services and understand what they can expect from your auto shop. Drivers will be able to form opinions about your business based on what they discover on your website long before setting foot in your garage.
For more information on the critical importance of owning and operating a website, check out this recent article from our Castrol Insider resource hub: Why Your Auto Care Shop Needs a Website.
Platforms like Squarespace, Wix, and WordPress make it easy for businesses to create and manage their own websites. However, building an auto shop website isn’t as cut-and-dry as finding a template and putting your logo on every page. When you sit down with your team to build your website – whether it’s the first time you’ve created one or a revamp of your old website – there are a few things to keep in mind. Your website should:
When you visit your new auto or oil change shop’s website, take a moment and reflect on your experience. Within the first five seconds, did your website make an impact?
For your website to function as a successful tool for drawing in new business and engaging existing customers, your website must:
If your new website accomplishes all of this, you’re well on your way to success! At Castrol, our goal is to help you succeed no matter where your road takes you. For more helpful tips, information, and guides, check out the Castrol Insider resource hub today!