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The Best Social Media Platforms For Auto Repair Shop Promotion


Why Your Auto Repair Shop Needs Social Media

Would you spend a few minutes of your time on social media if it meant gaining new customers? What if you could generate serious value for your auto repair shop by doing it every day?


Social media used to just be a tool for keeping track of your friends and family members. But these days, auto repair shops can use it to expand their outreach and improve their branding. Social media marketing lets you attract local customers without ever paying a marketing agency. 


First off, the vast majority of your customers already use social media. You’ll be able to connect and engage with thousands of people simply by posting. From three to five hours per week managing your accounts, you can draw in new business every day.


It’s no secret that many mechanics overlook the importance of social media. In fact, a lot of them don’t use the various platforms at all. But for your auto repair business, utilizing social media can be an absolute game-changer.


The Top 4 Social Media Platforms for Auto Shops

Facebook Marketing – Engage with your audience to build loyalty and trust


Demographics: 18 - 65+ year olds – 2.45 billion active users.

Facebook gets a bad rap these days, but that shouldn’t stop you from using it for your auto repair shop’s social media marketing. Billions of people use Facebook, and it’s one of the easiest ways to find local businesses. Auto shops can use Facebook for engagement with their customers through polls, pictures, videos, and stories. Plus, Facebook’s advertising system is easy to use, allowing you to reach countless people interested in your services.


Instagram Marketing – Let your team’s work speak for itself


Demographics: 18 - 29 year olds – 1 billion active users.

Instagram is all about pictures, videos, and other multimedia. Show off finished projects, brag on your talented crew, and prove you’re ready to take on any challenge. The more people see your shop hard at work on Instagram, the more likely they’ll be to bring their vehicle to you for their next oil change Take pictures and videos whenever something cool happens in your shop, post them to Instagram, and watch the likes and comments stream in.


LinkedIn Marketing – Connect with industry professionals and establish your brand


Demographics: 30 - 49 year olds – 300 million active users.

LinkedIn lets you build relationships with other professionals in the auto repair industry and stand out from the crowd. The site provides a great way to prove your expertise and share your business with the world. You can post info about your shop, share related articles, and become a respected voice in the industry. Add high quality images from your auto repair shop to every LinkedIn post to get more shares!


YouTube Marketing – Become a trusted expert and show off your skills


Demographics: 15 - 55+ year olds – 2 billion active users.

How many times have you searched Google and found a YouTube video on that subject? When your potential customers search for info about car repair, they can find your videos that answer their questions. This establishes you as an industry expert and creates immediate trust in your auto shop. From how-to videos to simple day-in-the-life content, YouTube provides free advertising and engagement.


This year, it’s more important than ever to reassure our customers that we take every appropriate safety measure. When you post on social media, take the opportunity to share these images with your followers so they can see how much you care:

Illustration with text reading: We have developed new ways of working
Illustration with text reading: We are all in this together
Illustration with text reading: We offer no-touch service
Illustration with text reading: Our commitment to your safety with increased sanitation and protocols
Illustration with text reading: Sanitize your car regularly
Illustration with text reading: Keeping our workplace safe
Social media management might seem intimidating at first, but it just takes a bit of practice to master. We know you care about growing your business, taking care of your customers, and ensuring your employees love working for you. At Castrol, we provide auto repair shops with the opportunities they need to succeed, no matter where the road takes them. Click here to learn more about our Partner for Life program, and check out some of our other posts on how you can grow your customer base and become trusted experts in your area.