Would you spend a few minutes of your time on social media if it meant gaining new customers? What if you could generate serious value for your auto repair shop by doing it every day?
Social media used to just be a tool for keeping track of your friends and family members. But these days, auto repair shops can use it to expand their outreach and improve their branding. Social media marketing lets you attract local customers without ever paying a marketing agency.
First off, the vast majority of your customers already use social media. You’ll be able to connect and engage with thousands of people simply by posting. From three to five hours per week managing your accounts, you can draw in new business every day.
It’s no secret that many mechanics overlook the importance of social media. In fact, a lot of them don’t use the various platforms at all. But for your auto repair business, utilizing social media can be an absolute game-changer.
Demographics: 18 - 65+ year olds – 2.45 billion active users.
Facebook gets a bad rap these days, but that shouldn’t stop you from using it for your auto repair shop’s social media marketing. Billions of people use Facebook, and it’s one of the easiest ways to find local businesses. Auto shops can use Facebook for engagement with their customers through polls, pictures, videos, and stories. Plus, Facebook’s advertising system is easy to use, allowing you to reach countless people interested in your services.
Demographics: 18 - 29 year olds – 1 billion active users.
Instagram is all about pictures, videos, and other multimedia. Show off finished projects, brag on your talented crew, and prove you’re ready to take on any challenge. The more people see your shop hard at work on Instagram, the more likely they’ll be to bring their vehicle to you for their next oil change Take pictures and videos whenever something cool happens in your shop, post them to Instagram, and watch the likes and comments stream in.
Demographics: 30 - 49 year olds – 300 million active users.
LinkedIn lets you build relationships with other professionals in the auto repair industry and stand out from the crowd. The site provides a great way to prove your expertise and share your business with the world. You can post info about your shop, share related articles, and become a respected voice in the industry. Add high quality images from your auto repair shop to every LinkedIn post to get more shares!
Demographics: 15 - 55+ year olds – 2 billion active users.
How many times have you searched Google and found a YouTube video on that subject? When your potential customers search for info about car repair, they can find your videos that answer their questions. This establishes you as an industry expert and creates immediate trust in your auto shop. From how-to videos to simple day-in-the-life content, YouTube provides free advertising and engagement.
This year, it’s more important than ever to reassure our customers that we take every appropriate safety measure. When you post on social media, take the opportunity to share these images with your followers so they can see how much you care: