In late 2011, Carlos de la Tore of SSI Petroleum in Belle Glade, FL approached a truck workshop prospect in Medley, FL. The account, R&J Fleet Maintenance, services fleets and owner-operators based in the greater Miami area.
Carlos and the team at R&J saw an opportunity to increase sales and provide maximum protection to owner-operators by offering Castrol Tection Extra diesel engine oil. R&J has taken advantage of Castrol POS materials such as product brochures and counter cards to help communicate the many features and benefits of Castrol Tection Extra.
Some owner-operators have expressed concerns about the availability of Castrol diesel engine oils in trucks stops throughout the country, so R&J offers them a one-gallon jug of Castrol Tection Extra to use for top ups. As an added incentive, R&J has been offering free Castrol Tection Extra hats to customers.
As a result of its efforts, the team at R&J has seen an increase in repeat business and has received a number of favorable comments from owner-operators, including feedback that oil usage has gone down and horsepower has gone up.