Even if oil change is not your primary business, we have tools to help increase your car count, build consumer loyalty and enhance the look of your workshop.
Workshop Core Offer includes:
- Castrol branding POS kit to help you leverage the Castrol premium brand
- FREE premium Castrol products to help you drive additional value at no cost to you
- New business consumer promotions to help you create loyalty for your shop
WORKSHOP SUPPORT PROGRAMS
Get all the details on how Castrol can provide financial assistance for your workshop. TRADE INVESTMENT PROGRAMS Achieve greater profits without making a cash investment. Click here to learn more about the Castrol Trade Investment Programs. BRANDING/POINT OF SALE KIT PROGRAM Let Castrol help enhance the look of your workshop with our FREE POS kit. Click here to learn more about the Castrol Branding/Point of Sale Kit Program. INSTALLER DEVELOPMENT FUND Feature Castrol lubricants in your oil change advertisement and earn up to 100% of the ad's cost. Click here to learn more about the Installer Development Fund. MEDIA BUILDER Advertising made easy! Create you own customized advertising and promotional materials—simply point and click to select the elements you want. Click here to learn more about the Castrol Media Builder. SYNTHETIC MOTOR OIL EDUCATION FREE Training for your technicians! Enhance your team's understanding of synthetic lubricants to drive trade up and improve your profits. Click here to learn more about Castrol Synthetic Motor Oil Education.
CONSUMER RETENTION PROGRAMS
The tools you need to keep your customers coming back, again and again. KEY TAG PROGRAM An easy to implement, fully customizable loyalty program!
- Increase profits and customer loyalty
- Differentiate from the competition
- Constant visual reminder of your business for your customer
Click here to learn more about the Castrol Key Tag Loyalty Program. CASTROL ROADSIDE ASSISTANCE PROGRAM Low cost, no risk and high reward consumer-loyalty program that also encourages trade up to higher margin brands and has a built-in e-mail reminder to return for service. Click here to learn more about the Castrol Roadside Assistance Program.
ALLIANCE PROGRAMS - WORKSHOP SERVICES
Enhance your shop's image and lower your costs with our Alliance Programs. PAYMENTS PROGRAM (Supported by First Data) Our Payments Program is a comprehensive POS retail processing solution designed to lower the costs of your credit/debit card processing. Click here to learn more about the Castrol Payment Program. UNIFORM, SAFETY & SUPPLIES PROGRAM (Supported by Cintas) Enhance your shop's image and safety while differentiating it from the competition. Click here to learn more about Castrol's Uniform, Safety & Supplies Program.
ALLIANCE PROGRAMS - WORKSHOP EQUIPMENT AND SUPPLIES
We make it easier to source tools, parts and supplies. SERVICE PARTS PROGRAM (Supported by Service Champ) A dedicated Castrol parts & supplies catalog creating a single source for filters, wiper blades, chemicals, hardware, tools & shop supplies. Click here to learn more about the Castrol Service Parts Program. STRATEGIC TOOLS & EQUIPMENT PROGRAM (Supported by Strategic Tools & Equipment Co.) Innovative workshop tools that improve operating efficiency, safety and quality assurance at your site, offered at ultra-competitive pricing direct from the manufacturer. Click here to learn more about the Strategic Tools & Equipment Program. DISPENSING EQUIPMENT PROGRAM (Supported by Balcrank) Update your current dispensing and storage equipment or upgrade to a higher capacity solution at an extremely competitive price. Click here to learn more about the Castrol Dispensing Equipment Program.
Call 1-888-CASTROL for more information about Castrol's Co-Branding, New Car Dealers, and Repair & Tire Shop Programs.