Castrol Co-Branding Program

Our Co-Branding program provides you the flexibility to license the Castrol brand while maintaining your current identity. The Castrol logo can be used to compliment your current branding in a variety of signage options. Drive your business forward with our assortment of vendor alliance programs designed to reduce your cost of ownership and our industry-leading consumer loyalty programs which will keep your customers coming back.

WORKSHOP SUPPORT PROGRAMS

Our menu of Workshop Support programs range from financial assistance to marketing tools, all designed to improve the performance of your business. 

TRADE INVESTMENT PROGRAMS
Achieve greater profits without making a cash investment.

Click here to learn more about the Castrol Trade Investment Programs.
IMAGING PROGRAM
Align your business with Castrol and complement your current branding with a variety of signage options. Our turnkey signage solution makes re-imaging a seamless process so you can concentrate on running your business.

Click here to learn more about the Castrol Imaging program.
BRANDING/POINT OF SALE KIT PROGRAM
Let Castrol help enhance the look of your workshop with our FREE POS kit (available to installers that do not qualify for our Imaging Program).

Click here to learn more about the Castrol Branding/Point of Sale Kit Program.
INSTALLER DEVELOPMENT FUND
Drive new customer acquisition with advertising featuring Castrol and earn up to 100% of the ad's cost.

Click here to learn more about the Installer Development Fund.
MEDIA BUILDER
Advertising made easy! Create you own customized advertising and promotional materials—simply point and click to select the elements you want.

Click here to learn more about the Castrol Media Builder.
BUSINESS INTELLIGENCE
Considering opening a new location? Our BI reports provide key demographic information, market climate, consumer profile and competitive data to help you make better decisions.

Click here to learn more about Castrol Business Intelligence Studies.
SYNTHETIC MOTOR OIL EDUCATION
FREE Training for your technicians! Enhance your team's understanding of synthetic lubricants to drive trade up, increase ticket average and improve your profits.

Click here to learn more about Castrol Synthetic Motor Oil Education.
E-PACK AND E-RACK
An efficient and environmentally friendly solution to stocking and dispensing premium product without the costly investment of a new bulk tank.

Click here to learn more about Castrol Enviro-Pack and Enviro-Rack.

CUSTOMER RETENTION PROGRAMS

From warranties to roadside assistance, we have what will keep your customers coming back.

KEY TAG PROGRAM
An easy to implement, fully customizable loyalty program!
  • Increase profits and customer loyalty
  • Differentiate from the competition
  • Constant visual reminder of your business for your customer
Click here to learn more about the Castrol Key Tag Loyalty Program.

CASTROL ROADSIDE ASSISTANCE PROGRAM
Low cost, no risk and high reward consumer-loyalty program that also encourages trade up to higher margin brands and has a built-in e-mail reminder to return for service.

Click here to learn more about the Castrol Roadside Assistance Program.

ALLIANCE PROGRAMS - SERVICES

Our Services vendor alliance programs leverage the purchasing power of BP to offer discounted access on tools needed to run your business operations. 

PAYMENTS PROGRAM (Supported by First Data)
Our Payments Program is a comprehensive POS retail processing solution designed to lower the costs of your credit/debit card processing.

Click here to learn more about the Castrol Payment Program.

UNIFORM, SAFETY & SUPPLIES PROGRAM (Supported by Cintas)
Enhance your shop's image and safety while differentiating it from the competition.

Click here to learn more about Castrol's Uniform, Safety & Supplies Program.

ALLIANCE PROGRAMS - EQUIPMENT AND SUPPLIES

Our Equipment and Supplies vendor alliance programs reduce your cost of ownership, enhance operating efficiency and improve your bottom line.

SERVICE PARTS PROGRAM (Supported by Service Champ)
A dedicated Castrol parts & supplies catalog creating a single source for filters, wiper blades, chemicals, hardware, tools & shop supplies.

Click here to learn more about the Castrol Service Parts Program.

STRATEGIC TOOLS & EQUIPMENT PROGRAM
(Supported by Strategic Tools & Equipment Co.)
Innovative workshop tools that improve operating efficiency, safety and quality assurance at your site, offered at ultra-competitive pricing direct from the manufacturer.

Click here to learn more about the Strategic Tools & Equipment Program.

DISPENSING EQUIPMENT PROGRAM (Supported by Balcrank)
Update your current dispensing and storage equipment or upgrade to a higher capacity solution at an extremely competitive price.

Click here to learn more about the Castrol Dispensing Equipment Program.
Call 1-888-CASTROL for more information about Castrol's Co-Branding, New Car Dealers, and Repair & Tire Shop Programs.