IT'S MORE THAN JUST OIL. IT'S LIQUID ENGINEERING.

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Powering Forward

Powering forward

Customer

Power Farming

 

Sector

Agriculture

 

Country

New Zealand, Australia and U.S.

 

Products & services

Castrol LabCheck

Castrol full fluid range of oils, coolants and greases.

 

Background

Nothing is more important than supplying the world with food. And to do that farmers need reliable equipment to plant, harvest and deliver what they produce.

 

The Power Farming Group is a world-leading supplier of agricultural machinery, with sales and service operations across New Zealand, Australia and the U.S.

 

For over 20 years, Power Farming has trusted in Castrol’s high-performance products in their workshops.

Solution

Th­e Castrol offer goes beyond oils, greases, and fluids.

 

Our global reputation is also built on relationships and added-value services.

 

As Power Farming has expanded, Castrol has offered marketing support to help them reach new customers and build loyalty.

 

Castrol LabCheck oil analysis has served as a trade-up to help increase ticket value.

 

We’ve also collaborated to integrate e-commerce solutions for seamless ordering and fulfillment.

 

And if the team needs our technical support, we’re there. In person, on a call or online.

 

Results

­The Power Farming teams are at the heart of the farming community, and as their business evolves, they never forget their purpose; To help farmers keep growing, and growing, and growing.

 

Power Farming is driving the world forward. At Castrol we are proud to be at their side as they service customers in both their workshop and retail channels.

"Power Farming has worked successfully with Castrol for over twenty years and our relationship has grown stronger over time. As one of our key partnerships, it’s strength is predicated on value adding and innovation. Their products are valued by us, and most importantly – by our customers."

 

Tom Ruddenklau

Chief Executive Officer, Power Farming

 

Castrol and Power Farming. A 20-year business partnership and still going strong.

 

  • Power Farming trust inCastrol’s oils, greases,and fluids.
  • Castrol products areused in workshops andsold in retail
  • Castrol LabCheck oil analysisas a trade-up to helpincrease ticket value
  • Castrol providee-commerce solutions
  • Castrol provide experttechnical support

 

 

 

 

Power Farming is driving the world forward.

At Castrol, we are proud to be at their side.

 

Let’s drive the world forward