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Range: The 469km challenge

How the industry can overcome range anxiety and drive the acceleration of electric vehicle adoption?

Vehicle range is the most important ‘critical
challenge’ for fleet managers

Our study, Accelerating the EVolution, finds that range is the third most important ‘critical challenge’ for consumers, and the tipping point for mainstream adoption is 469km*.


EV range is a major concern for those considering the switch from an internal combustion engine (ICE) vehicle, with eight in 10 consumers in our study identifying range as an important or very important factor. The majority of consumers told us they expect to travel at least 469km – the distance from London to Paris – in a full charge. Fleet managers have even higher expectations, averaging 550km.

The average range industry professionals told us they could achieve for an EV is 397km, just 72km short of the desired average, but still significantly less than a standard internal combustion engine  vehicle - which can reach 500-1,000km on a single tank of fuel. Although the majority of journeys are shorter than the 469km tipping point, driver anxieties about the range of EVs is a significant barrier to mainstream adoption. Consumers and fleet managers also reported that access to charging infrastructure is also a factor in their decision-making, which further emphasises the issue of “range anxiety”.
I believe there is a general misunderstanding about how EVs are used which needs to be clarified with the public. Mostly there is a misconception about the number of miles driven in a day, most people do not drive more than the typical range of an EV throughout the day.Chief Purchase OfficerAutomotive Supply Chain, US
The vehicle range ‘tipping point’ of 469km is approximately the same as the distance between London and Paris.
If the industry can meet consumer expectations for price, range and charge time, the EV market could grow to $376bn** per year by 2025.

For many manufacturers, a 469km range is already available with some long-range EVs on the market. However, this extended range typically means adding a larger battery, which reduces the available space in the car, increases its weight and, ultimately, drives up the purchase price.


By working in partnership with battery manufacturers, achieving a range of 469 km could lead to an annual EV market of $257 billion by 2025 across the eight markets, according to an economic model developed as part of our study. Globally this could represent 12% of all new cars sold across the world by 2025.

Further to this, if all three tipping points are met for price, charge time and range, the global market value could increase to $376bn. To find out about the methodology behind these figures, head to page 43 of the report.

For more insights on EV adoption, download the Accelerating the EVolution report or view the infographic.

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*Tipping points and supporting figures on this page are based on our 2020 survey. More information can be found in the Accelerating the EVolution report and infographic.
**The potential market share for EVs if all the tipping points are achieved. The individual tipping points cannot be added together because many consumers prioritised multiple tipping points.