The Premier League and Castrol have announced a new partnership starting in January 2022.
Building on its previous successful football sponsorships of the FIFA World Cup and the UEFA European Championships, Castrol will collaborate with the Premier League to engage fans in the UK and across the globe in Castrol’s key markets including China, the ASEAN countries, the Middle East and Europe.
As part of the agreement Castrol will sponsor the Premier League Golden Awards programme and launch new awards that enhance the existing suite of honours. Castrol will give fans the chance to cast their vote and have their say on players, performances and key moments during the season.
Castrol intends to use the sponsorship to promote its range of electric vehicle fluids, high-performance lubricants and its evolving service and maintenance business. Castrol’s products and services for its industrial, marine and energy customers will also be showcased.
Mandhir Singh, CEO of Castrol, said:
Richard Masters, Chief Executive of the Premier League, said:
Castrol, one of the world’s leading lubricant brands, has a proud heritage of innovation and fuelling the dreams of pioneers. Our passion for performance, combined with a philosophy of working in partnership, has enabled Castrol to develop lubricants and greases that have been at the heart of numerous technological feats on land, air, sea and space for over 100 years.
Today, Castrol is helping drive sustainability with our new strategy that sets out aims for 2030 to save waste, reduce carbon and improve lives.
Castrol is part of the bp group and serves customers and consumers in the automotive, marine, industrial and energy sectors. Our branded products are recognized globally for innovation and high performance through our commitment to premium quality and cutting-edge technology.