4th July 2014: As part of the exciting Castrol Activ Cling on to Football campaign, Castrol India is yet again all set to to launch a ‘LIVE Talk Show’ on 5th July with an expert panel using the innovative Google ‘Lightbox technology’ during the 2014 FIFA World Cup™.
Castrol India will be the first brand in Asia to use the Google Lightbox technology to communicate with its consumers.
Soma Ghosh, Vice President - Marketing, Castrol India said, “The Google Lightbox technology is an important part of our digital strategy during the ‘Castrol Activ Cling on to Football’ campaign. It will enable us to deliver the most fan-friendly exciting football experience. This technology will take the hangout directly to fans, rather than have the fans go and view the hangout.”
The Lightbox technology will LIVE stream the ‘Castrol Activ Cling on to Football’ talk show on Google+ Hangouts and across Google Display Networks. Users browsing numerous websites can watch these sporting experts in real-time on a ‘king-size canvas’ by simply rolling their mouse over on a ‘Castrol Activ Cling on to Football’ banner.
Earlier as part of the ‘Castrol Active Cling on to Football’ campaign, Castrol India kicked off with the biggest football Google Hangout in India on June 18th which included a panel of Abhishek Bachchan, Bhaichung Bhutia, Paul Masefield and Gaurav Kapoor.
There were live tune-ins of 120,000 fans and post show views of 1.5 million people during the ‘Castrol Activ Cling on to football’ Hangout.