After a highly successful first season which saw the Castrol Activ Scooter Girl in the City (GITC) web series establish itself as the most viewed web series globally (39 million views), the series returns in its second season with exciting content aimed at promoting women entrepreneurs.
Whilst the Season 2 web series is drawing more viewers than previous season, there are several new initiatives incorporated which promise to make the series even more exciting and interesting. To start off with, Castrol Activ Scooter has just launched #ChalUdteHain stories contest where budding women entrepreneurs can share their inspiring stories. The most inspirational stories will be selected to be part of a special episode of the GITC2 web series. All women entrepreneurs can participate in this exciting contest by sharing their #ChalUdteHain stories on www.bindass.com/activscooterdiaries/
The promotion of the competition has already started and features three stories of inspirational women entrepreneurs – Kainaz Messman – co-founder of Theobroma; Kaneez Surka – stand up comedian and sketch artist and Melita Furtado – founder of awww.com
More and more women in India are using scooters to give them the independence and freedom to do what they want. These women are not just riding the scooter but taking charge of the decision making process whilst buying and maintaining the same. Through the Girl in the City series, Castrol Activ Scooter aims to celebrate the spirit of this modern, independent woman.
The new season of the GITC web series will also include a series of Love your Scooter video clips on tips and tricks of maintaining a scooter.
GITC2 can be viewed on https://www.facebook.com/bindass/ and also on Bindass – the leading youth television channel.