Castrol Activ on a high Wins Effie in 2014
We began 2015 on a high. Castrol India won a Bronze Effie Award for being one of the best Digital Campaigns in 2014. This was for the Castrol Activ Scooter Zip Factor campaign. The Effies are recognized globally as the highest awards for marketing creativity. The campaign had previously won several accolades internally at Castrol and even from the ICC (International Cricket Council) as a best practice for leveraging sponsorship. It now has a stamp of approval at the highest level externally. This campaign ran during the ICC World Twenty20 Bangladesh 2014 and was a part of the launch of Castrol Activ Scooter. This set us on a great footing for the Cling On To The Cup campaign during the ICC Cricket World Cup in 2015.
About the Effie
The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success. Since 1968, winning an Effie has become a global symbol of achievement.