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CASTROL ON MARS’ PODCAST SERIES CREATED TO BOOST CONSUMER AWARENESS OF LUBRICANT DURABILITY

Castrol has launched ‘Castrol on Mars’, a new podcast series featuring a group of inspirational scientists, astronauts, racing drivers, engineers and thought leaders.

Castrol On Mars B2B
Collage image with planet Earth from the outer space from the ISS window. Huge hurricane. Elements of this image furnished by NASA.
  • Castrol’s oils and lubricants are used by NASA’s Mars Perseverance Rover, currently operating in temperatures as low as minus 153 degrees Celsius
  • Podcasts feature personal stories from inspirational people performing in extreme environments, including outer space
  • With 35% of podcast listeners interested in technology and science*, the new series aims to reach both new and existing Castrol customers
  • Vehicle workshops invited to share social media teasers with customers to raise brand awareness  
  • ‘Castrol on Mars’ podcast series available on all major podcast providers and via Castrol’s website: CASTROL ON MARS PODCAST SERIES | CASTROL UK & IRELAND


Castrol has launched ‘Castrol on Mars’, a new podcast series featuring a group of inspirational scientists, astronauts, racing drivers, engineers and thought leaders. Each tells their story about what it takes to perform in some of the most extreme conditions on the planet – and even in outer space. Listeners can tune into the ‘Castrol on Mars’ podcast here: CASTROL ON MARS PODCAST SERIES | CASTROL UK & IRELAND


Castrol’s oils and lubricants are currently performing 250 million miles away in temperatures as low as minus 153 degrees Celsius on NASA’s Mars Perseverance Rover. Castrol’s specially developed Braycote greases and Brayco oils provide essential lubrication to scientific instruments, including a weather station, ultraviolent spectrometer and laser micro imager. Whether chosen by NASA or workshops back here on Earth, Castrol’s products offer very high levels of durability both in outer space and closer to home.


Available on all major podcast providers, the eight-episode series includes commentary from astronauts Sandra Magnus and Robert Thirsk who describe how they dealt with the extremes of outer space, while Sarah Cruddas, a space journalist, international TV host and award-winning author, discusses what NASA’s Mars Perseverance Rover is contending with during its extraordinary mission.


Closer to home, Formula E’s Sam Bird and World Rally’s Gus Green-Smith describe what it takes to claim victory behind the wheel in top-level racing, while David Eyton, bp’s former head of innovation and engineering, gives his perspective on the challenges faced by engineers and scientists when developing products that need to stand-up to extreme pressures.


Workshops are invited to share teasers of the podcast from Castrol’s social media channels to increase engagement, while dealers can also leverage the podcast series to raise awareness of Castrol’s leadership in developing premium lubricants during workshop visits.


Research shows that 35% of those who regularly listen to podcasts are interested in subjects relating to technology and science*. The ‘Castrol on Mars’ series has already received the top award in the ‘Documentary’ and ‘Technology’ categories at the prestigious Communicator Awards.


Elizabeth Jones, Castrol Global Communications, said: “Our new podcast series highlights what’s required to perform in some of the most far-flung, extreme environments. Through engaging and personal stories from some of the world’s adventurers and individuals, workshops can utilise these assets to build trust, win sales and enhance their connection with the wider Castrol brand.” 


Castrol’s oils and lubricants are used in the very machines that are transporting these inspirational individuals, whether in outer space, on land or under the sea. Similar levels of superior protection and durability these products provide is available to workshops and their customers in the form of Castrol EDGE.


Castrol EDGE with Fluid TITANIUM Technology™ physically transforms its structure – becoming stronger at points of extreme pressure to keep metal apart and reduce friction. When the pressure subsides, the oil reverts to its free-flowing state. Stronger under pressure, Castrol EDGE with Fluid TITANIUM Technology™ helps reduce performance-robbing friction by 20%**.


Listeners can tune into the ‘Castrol on Mars’ podcast series for free via the Castrol website and the following major streaming services: 


Castrol: Click here

Apple: Click here

Google: Click here

Spotify: Click here

Amazon: Click here


-ENDS- 

 

Notes to editors

 

*Data obtained from Audience Origin 2021 report.** On average, rounded to the nearest whole number. Compared to the same oil without Fluid TITANIUM. Products tested representing 75% of 2017 sales volume.


About Castrol 

 

Castrol, one of the world’s leading lubricant brands, has a proud heritage of innovation and fuelling the dreams of pioneers. Our passion for performance, combined with a philosophy of working in partnership, has enabled Castrol to develop lubricants and greases that have been at the heart of numerous technological feats on land, air, sea, and space for over 100 years.  

 

Today, Castrol is helping drive sustainability with our Path360 strategy that sets out aims for 2030 to save waste, reduce carbon and improve lives. Castrol is part of the BP group and serves customers and consumers in the automotive, marine, industrial and energy sectors. Our branded products are recognized globally for innovation and high performance through our commitment to premium quality and cutting-edge technology.  

 

To find out more about Castrol please visit www.castrol.com or contact bppress@bp.com