Event celebrates Castrol’s new three-year sponsorship of the English Premier League
Participating teams will be offered expert coaching from footballing legends, and be invited to join a post-match awards dinner that will also be attended by a selection of high-profile former players and managers. Each team can comprise men or women, or be a combination of the two.
A total of eight teams will compete in the tournament – two from the Castrol Service Network, two Castrol retail partners*, three from Castrol’s franchised dealer network, and one representing BEN: the automotive industry’s leading health and wellbeing charity. All players will receive a Nike tournament team shirt and goodie bag, with accommodation and food also provided.
The tournament will give the lucky players a once-in-a-lifetime opportunity to meet some of football’s most revered figures, with each team benefitting from a pre-tournament coaching session by their very own football legend. Sporting luminaries signed up to the event include former England striker Emile Heskey, Premier League coach and former Nottingham Forest Manager Chris Hughton, former Leeds United and Liverpool star Harry Kewell, Brighton and Hove Albion’s women’s first team manager Hope Powell CBE, former England Captain Kelly Smith MBE, and former Middlesbrough and Bournemouth Manager Jonathan Woodgate**.
Following the tournament, participants will enjoy a special awards dinner where the winning team will be awarded with medals by representatives of the League Managers Association. The presentation will include a special guest appearance by legendary football coach and Belgium team manager, Roberto Martinez.
The top eight workshops in the Castrol Service Network to sign up the most Castrol Engine Warranty schemes will each win one tournament place. Castrol’s Service Network supports independent workshops with training solutions, marketing offers and provides an independent certification of quality. Castrol provides its free Engine Warranty for cars serviced at any Castrol Branded Workshop. The scheme improves the appeal of independent workshops, builds loyalty and trust, and adds value – all at no extra cost to the workshop.
Any Castrol franchised dealer who signs up for the tournament will be automatically entered into a prize draw to win a place. A football legend will randomly pick three winning franchises, who will then choose the players they wish to put forward. Castrol’s retail customers will also be awarded eight team places for the sales region that drives the greatest volume uplift amongst Castrol’s stockists.
As part of this tournament, Castrol is highlighting its support for BEN, a charity enhancing the health and wellbeing of the people in the automotive industry through its free and confidential online self-help, helpline and support services. BEN’s support is tailored to the needs of the individual, with services available for both industry staff and their dependents.
Amanda Taylor, UK Marketing Manager at Castrol, comments: “Our sponsorship of the English Premier League presents us with a unique opportunity to reward our workshop and retail partners with a true once-in-a-lifetime opportunity. We’ve been given the exclusive chance to form eight teams who will compete on the hallowed ground of St. George’s Park, meet some of football’s greatest legends, and leave with memories that will last a lifetime.”
Notes to editors
* Campaign open to bp Retail and Halfords outlets
** Football legend players subject to change
Castrol, one of the world’s leading lubricant brands, has a proud heritage of innovation and fueling the dreams of pioneers. Our passion for performance, combined with a philosophy of working in partnership, has enabled Castrol to develop lubricants and greases that have been at the heart of numerous technological feats on land, air, sea and space for over 100 years.
Today, Castrol is helping drive sustainability with our new strategy that sets out aims for 2030 to save waste, reduce carbon and improve lives.
Castrol is part of the bp group and serves customers and consumers in the automotive, marine, industrial and energy sectors. Our branded products are recognized globally for innovation and high performance through our commitment to premium quality and cutting-edge technology.
To find out more about Castrol please visit www.castrol.com
BEN is the charity dedicated to supporting the people of the automotive industry, providing support for them and their family dependents.
BEN supports individuals to navigate through life’s challenges and empowers them to make positive, lasting change. BEN works with people to improve their lives by enhancing their health and wellbeing through its free and confidential online self-help, helpline and support services.
BEN provides life-changing support to those facing crisis, and also helps them prevent crisis. BEN’s support empowers people to be more in control of managing their health and wellbeing to help them live well, think well, feel well and work well. BEN’s support is tailored and relevant to the needs of the individual, while its services are dedicated to addressing every aspect of a person’s life. Visit www.ben.org.uk