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IT'S MORE THAN JUST OIL. IT'S LIQUID ENGINEERING.

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  5. CASTROL ANNOUNCES NEW PREMIER LEAGUE SCRATCHCARD CAMPAIGN

Castrol announces new Premier League scratchcard campaign for workshops and retail partners

Castrol is helping workshops drive lubricant sales with a new scratchcard promotional offer, linked to its ongoing sponsorship of the Premier League (PL).

  • Competition is open to consumers who bring their vehicle to a Castrol Branded Workshop or purchase Castrol oil from a participating franchised workshop 
  • Prizes include matchday hospitality, footballs, and official team shirts
  • Participating businesses can use campaign to facilitate sales discussions, boost loyalty and increase revenues
  • Castrol survey finds 51% of motorists are happy to consider premium-quality aftersales products if the benefits are explained


Castrol is helping workshops drive lubricant sales with a new scratchcard promotional offer, linked to its ongoing sponsorship of the Premier League (PL). Customers who bring their vehicle to a participating Castrol Branded Workshop or purchase Castrol oil from a franchised workshop or approved retailer will be eligible for a scratchcard, providing the chance to win a host of PL prizes, including match tickets, merchandise, and Castrol and PL branded footballs. The campaign runs from 27 July to 30 September 2022.


The initiative follows a recent survey that highlighted motorists are interested in learning more about high-quality products that can represent valuable sales opportunities for workshops and retailers. Castrol found that 51% of UK motorists polled said they would be happy for their workshop to sell them or use premium-quality consumables if the benefits were clearly explained. 


Liah Sacco, UK Marketing Manager at Castrol, commented: “We’re thrilled to be giving away some exciting Premier League prizes to customers, while at the same time helping mechanics and retailers boost customer loyalty, and bolster workshop’s revenues.”


Those who strike lucky with their scratchcard will be in with a chance of winning matchday hospitality and grandstand tickets, Castrol and PL-branded footballs, and official team home shirts. Participants could also be entered into a lucky dip for PL merchandise, with a range of surprise prizes up for grabs. 


Terms and Conditions apply. For full terms and conditions see here: insert link to T&Cs

To find out more, please visit: https://win.castrolredeem.com/ 


-ENDS- 


About Castrol

Castrol, one of the world’s leading lubricant brands, has a proud heritage of innovation and fuelling the dreams of pioneers. Our passion for performance, combined with a philosophy of working in partnership, has enabled Castrol to develop lubricants and greases that have been at the heart of numerous technological feats on land, air, sea, and space for over 100 years.  

 

Today, Castrol is helping drive sustainability with our Path360 strategy that sets out aims for 2030 to save waste, reduce carbon and improve lives. Castrol is part of the BP group and serves customers and consumers in the automotive, marine, industrial and energy sectors. Our branded products are recognized globally for innovation and high performance through our commitment to premium quality and cutting-edge technology.  

 

To find out more about Castrol please visit www.castrol.com or contact bppress@bp.com.