Automotive workshops and their customers to benefit from close cooperation between two of the largest automotive aftermarket brands
Automotive workshops and their customers to benefit from close cooperation between two of the largest automotive aftermarket brands
Building on their global agreement, Castrol and Bosch Automotive Aftermarket are extending their successful cooperation to workshop partners in the UK. Under the cooperation agreement, each company will recommend each other’s products and services in their respective automotive aftermarket workshop networks. Castrol lubricants will be recommended and sold in the Bosch Automotive Aftermarket workshop network, and Bosch Automotive Aftermarket parts and diagnostics will be recommended and sold into the Castrol workshop network.
“Since our initial European partnership started in 2013, the cooperation between Castrol and Bosch Automotive Aftermarket has proved to be a great success. It has driven business growth for both parties, but also benefited end users by providing easy access to products and services from Bosch and Castrol,” says Amanda Taylor, UK and Ireland Country Activation Specialist. “We are now bringing this win-win cooperation to the UK where it will offer drivers more convenience, while driving profitable sales growth for our workshop partners.”
Drivers who entrust their vehicles to Castrol or Bosch Automotive Aftermarket workshops will benefit from joint marketing activities including promotional campaigns, digital activities, training, as well as finance and efficiency solutions. Both Bosch and Castrol will provide stock recommendations to each other’s network, and Castrol will become the preferred global partner for the Bosch eXtra loyalty programme.
According to Ian Daly, Channel Marketing Manager at Bosch UK, “This cooperation agreement brings together two of the strongest brands in the automotive aftermarket. The combination creates additional opportunities for our workshop partners to drive profitable growth through being able to offer their customers the very best in lubricants, parts and technical service excellence. The joint approach to training, support and marketing campaigns will also help workshops attract and retain more customers”
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About Castrol
Castrol, one of the world’s leading lubricant brands, has a proud heritage of innovation and fueling the dreams of pioneers. Our passion for performance, combined with a philosophy of working in partnership, has enabled Castrol to develop lubricants and greases that have been at the heart of numerous technological feats on land, air, sea and space for over 100 years.
Today, Castrol is helping drive sustainability with our new strategy that sets out aims for 2030 to save waste, reduce carbon and improve lives. Castrol is part of the BP group and serves customers and consumers in the automotive, marine, industrial and energy sectors. Our branded products are recognized globally for innovation and high performance through our commitment to premium quality and cutting-edge technology.
To find out more about Castrol please visit www.castrol.com or contact bppress@bp.com.
About Bosch
The Automotive Aftermarket division (AA) provides the aftermarket and repair shops worldwide with modern diagnostic and repair shop equipment and a wide range of spare parts – from new and exchange parts to repair solutions – for passenger cars and commercial vehicles. Its product portfolio includes products made as Bosch original equipment, as well as aftermarket products and services developed and manufactured in-house. About 17,000 associates in more than 150 countries, as well as a global logistics network, ensure that spare parts reach customers quickly and on time. AA supplies testing and repair-shop technology, diagnostic software, service training, and information services. In addition, the division is responsible for the “Bosch Service” repair-shop franchise, one of the world’s largest independent chains of repair-shops, with some 15,000 workshops, and more than 1,000 “AutoCrew” partners.
Additional information can be accessed at www.boschaftermarket.com
The Bosch Group is a leading global supplier of technology and services. It employs roughly 410,000 associates worldwide (as of December 31, 2018). The company generated sales of 78.5 billion euros in 2018. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT company, Bosch offers innovative solutions for smart homes, smart cities, connected mobility, and connected manufacturing. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 460 subsidiary and regional companies in over 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. The basis for the company’s future growth is its innovative strength. At nearly 130 locations across the globe, Bosch employs some 68,700 associates in research and development.
Additional information is available online at www.bosch.com, www.iot.bosch.com, www.bosch-press.com or www.twitter.com/BoschPresse.