Suggestions
View all results

IT'S MORE THAN JUST OIL. IT'S LIQUID ENGINEERING.

  1. HOME
  2. CASTROL STORY
  3. NEWSROOM
  4. PRESS RELEASES
  5. CASTROL-BACKED DIGITAL PLATFORM HELPS WORKSHOPS DRIVE ADDITIONAL REVENUE

CASTROL-BACKED DIGITAL PLATFORM HELPS WORKSHOPS DRIVE ADDITIONAL REVENUE

Castrol partners with Autino to launch CustomerLounge, a platform that helps workshops deliver efficient customer communications and drive additional revenue.

Autino CustomerLounge

CustomerLounge

Castrol-backed digital platform helps workshops drive additional revenue

  • Castrol partners with Autino to create innovative customer engagement tool for franchised and independent workshops
  • CustomerLounge provides user-friendly way for dealers to communicate online; builds trust and facilitates upsell
  • Autino research highlights that 72% of drivers want to communicate with their workshop digitally
     

Castrol is partnering with automotive solutions provider, Autino, to launch a new digital customer engagement platform that helps franchised and independent workshops maximise the efficiency of their customer communications and drive potential additional revenue through a new online channel. 


Called CustomerLounge, the tool allows dealers to keep customers updated before, during and after their visit through online chat, email and video. This approach aids transparency, which help maximise customer trust and loyalty. In addition, files and links can be shared through the tool, making it easier to promote additional services and products that could drive aftersales revenues through upsell and cross-sell. 


A recent survey conducted by Autino found that 72% of car drivers want to communicate with their car dealer digitally while their car is in for a service*. However, the majority of garages (82%) still communicate with their customers over the phone. As well as meeting customers’ preferences for digital communication, those dealerships that have been piloting CustomerLounge in 2020 have achieved an average 50% reduction in inbound phone call volumes, freeing up time for service reception staff and technicians.

 

By making communication more digital we’re delivering what customers really want, and at the same time helping to make that interaction more productive for franchised and independent workshops. CustomerLounge helps dealers to build lasting and productive relationships with customers, and increase the potential to generate extra aftersales revenue by showcasing products, services and offers in a pressure-free way.Mark PerkinsSales Manager – Direct at Castrol UK

 

We’ve found that the single most important factor to consumers when having their car serviced or repaired is prompt and regular communication with the dealer. This new tool enables dealers to improve transparency and trust, and communicate with their customers in a way that suits them.Alex KnightHead of Marketing at Autino

 

Autino is a software development company designed to advise and build tailored digital solutions for OEMs, franchised dealerships and independent workshops – empowering them to create world-class customer interactions. In 2016, Autino became a Castrol company. The two work together to help transform the way the automotive industry works and continue to pave the way for brilliant customer experiences.


CustomerLounge is available to franchised and independent dealers as part of the exclusive suite of Castrol Drive Programs, targeted specifically at helping businesses achieve increased customer satisfaction, workshop efficiency and profitability. More digital solutions designed to support motor retailers are set to join the program in the near future.

 

* Autino survey with 522 consumers – August 2020