Why do so many workshops recommend Castrol to their customers? It’s simple. The best mechanics care about the oil that goes into their customers’ cars and motorcycles. They know that nothing protects engines better than Castrol, so they wouldn’t be happy recommending anything less. They understand that not every 0W-20 or 10W-30 is the same, because engine oil is more than just a commodity. They truly believe that liquid engineering makes engines last longer.
We are proud to know that Castrol is the only oil that many mechanics and technicians will ever pour into a customer’s engine, or their own. So we are pleased to offer the best support program in the industry: providing instant access to Data Sheets, training whenever it’s required and marketing programs to help make it as easy and affordable as possible when you recommend Castrol to a valued customer.
We know it can sometimes be hard for customers to understand the differences between the many Castrol oils available to them. That's why we offer you free online and instructor-led training. These provide you with the tools and knowledge you need to explain the differences between different types of oil, and exactly why a particular oil is the best choice for their engine. Customers already trust your expert recommendation. Castrol training simply helps you to make those recommendations with even more confidence. That's a fact whether you’re advising a customer to choose the latest full synthetic like Castrol Edge, or our most trusted engine oil Castrol GTX. Ask us about Castrol Academy and E-learning near you.
With so many different OEM specifications for engine oil, recommending exactly the right motor oil isn’t as quick and easy as it used to be. It’s also true that your workshop’s main concern will always be to steer clear of doing anything that could void a warranty. So it’s good to know you can check the exact lubricant specification for every vehicle before every fill, using the clear and simple Data Sheets you can access through here.
Loyalty is an amazing quality. That’s why we are proud to say 'thank you' for recommending Castrol at every oil change by making it easy for you to create effective, print-on-demand local marketing campaigns.
In addition to providing the local marketing tools that every successful business needs, Castrol's Partner for Life program has plenty that's just for you - and your employees - including training courses and opportunities to earn reward points on most of the Castrol products you use, redeemable in exchange for:
Running your workshop efficiently means balancing the need to attract new customers with the need to keep providing the great service that keeps regular customers coming back.
The Partner for Life program offers you a range of ways to achieve this balance, with targeted, localized marketing that helps you create a steady, manageable flow of customers. Importantly, you set the budget and we do the rest, to make sure that every dollar you spend brings a return on investment.
Castrol is one of the most famous and trusted oil brands in the world. So don't wait until you're in conversation with a customer to let them know that you only recommend the very best.
We can provide you with eye-catching Castrol signage to help your workshop stand out from a distance, and from the competition. From roadside signs to fully branded workshops, our famous name can help to build your own fame, whether you're a lone mechanic or the owner of a major workshop.
The International Automotive Technicians Network (iATN) exists to connect technicians across the globe. It's where you can get advice from more than 86,000 of your peers in 173 countries by asking questions, searching millions of real-world repairs and joining the Castrol forum.