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COVID-19 RESPONSE PLAN FROM CASTROL MEKSA LUBRICANTS CLUSTER

Online Tutorials Launched for Mechanics & IWS community

 

As part of enhancing the Mechanic & Customer engagement, MEKSA cluster is releasing SEVEN short 15 sec videos with a clear value-based brand message on “Clean, Care, Safety & Protect” for the IWS community. This is an extension to the ongoing WE CARE FOR YOU campaign in the MEKSA cluster with tutorials prepared in both English & Arabic languages. Over 10,000 mechanics in the region are expected to benefit from these Online tutorials.

Clean Car
The video illustrates the “Cleanliness” attributes; while the mechanic delivers the serviced car to the consumers.
Clean Workshop (Part 1)
The video illustrates the importance of “CLEAN” equipment’s, pumps & machinery inside the workshop.
Clean Workshop (Part 2)
The video illustrates the importance of “Sterilized” environment & steps taken for sterilization inside the workshop.
Hand Hygiene
The video illustrates the importance of “hand hygiene” for mechanics to have a healthy living.
Healthy Living
The video illustrates the importance of “Balanced Diet” & “Adequate Rest” for mechanics for a healthy living.
Social Distancing
The video illustrates the importance of “Social Distancing” to minimize exposure to germs causing diseases.
Workshop Sterilization
The video illustrates the steps taken to sterilize the workshops & to keep it germs free.