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  5. The Loooooong Ride

Castrol GTX The Loooooong Ride!

Castrol GTX proudly unveils 'The Loooooong Ride' - a global campaign celebrating our legacy of longevity, endurance, and heritage.

From Shanghai to ...

Now, our Castrol GTX car is set to embark on a 15,000+ km road-test journey from the bustling streets of Shanghai, across China’s vast western landscapes, and into Central Asia. With a real customer in the driver’s seat, this journey explores the true meaning of mileage, showcasing how Castrol GTX enables more miles together through advanced technology, products, and services.

The GTX car cruised along the Bund in Shanghai, marking a captivating start to the loooooong journey ahead.
Leaving behind the familiar city hustle, the GTX car weaves through Hangzhou’s forested roads.
The GTX car drove toward the beautiful sunset in Guangzhou, passing through modern cities and savouring the rich flavours of local culture along the way.
From Beihai to Fangcheng Gang, the GTX car experienced diverse landscapes, from serene coastal vistas to the bustling port town atmosphere.
The GTX car encountered a troop of monkeys along the road, grateful for their warm welcome as they joined us in witnessing this epic loooooong ride.
Such an enchanted borderland ride: The GTX car crosses the reservoir bridges, winding through the fields of Chongzuo.
Opting for the country roads upon arrival in Yunnan, the GTX car veered off the highway leads to a scenic route through quaint villages and heads west.
Navigating through mountainous hills, the GTX car experienced the ever-changing road conditions and weather fluctuations.
Tackling rough mountain roads for over 20 kilometres, navigating through uneven terrain to reach the southwesternmost tip: Yong'e Lake.
The road, hugging the picturesque Lancang river on one side and towering cliffs on the other, offered stunning views and a relaxing adventure.
As journey through towering mountains, the GTX car crossed over the wide Lancang River, feeling as though we traversed a bridge to a fairyland.
Embracing Dali's charm amid Cangshan Mountain and the serene Erhai Lake, weaving through tourists and local shops.
Nestled atop the mountains, Nuodeng Village boasts ancient structures that have withstood the test of time, resilient against historical upheavals.
The GTX car encountered more bridges than anywhere else on our journey. It’s a city built by bridges, earning the nickname “Bridge Museum.”
At night, the GTX car weaved through Chengdu’s bustling streets, marveling at the towering 200-meter Financial Twin Towers giant screens.
The GTX car cruised along the Bund in Shanghai, marking a captivating start to the loooooong journey ahead.
Leaving behind the familiar city hustle, the GTX car weaves through Hangzhou’s forested roads.
The GTX car drove toward the beautiful sunset in Guangzhou, passing through modern cities and savouring the rich flavours of local culture along the way.
From Beihai to Fangcheng Gang, the GTX car experienced diverse landscapes, from serene coastal vistas to the bustling port town atmosphere.
The GTX car encountered a troop of monkeys along the road, grateful for their warm welcome as they joined us in witnessing this epic loooooong ride.
Such an enchanted borderland ride: The GTX car crosses the reservoir bridges, winding through the fields of Chongzuo.
Opting for the country roads upon arrival in Yunnan, the GTX car veered off the highway leads to a scenic route through quaint villages and heads west.
Navigating through mountainous hills, the GTX car experienced the ever-changing road conditions and weather fluctuations.
Tackling rough mountain roads for over 20 kilometres, navigating through uneven terrain to reach the southwesternmost tip: Yong'e Lake.
The road, hugging the picturesque Lancang river on one side and towering cliffs on the other, offered stunning views and a relaxing adventure.
As journey through towering mountains, the GTX car crossed over the wide Lancang River, feeling as though we traversed a bridge to a fairyland.
Embracing Dali's charm amid Cangshan Mountain and the serene Erhai Lake, weaving through tourists and local shops.
Nestled atop the mountains, Nuodeng Village boasts ancient structures that have withstood the test of time, resilient against historical upheavals.
The GTX car encountered more bridges than anywhere else on our journey. It’s a city built by bridges, earning the nickname “Bridge Museum.”
At night, the GTX car weaved through Chengdu’s bustling streets, marveling at the towering 200-meter Financial Twin Towers giant screens.

Go loooooonger with us!!!

Join us on the epic journey of the Looooong Ride through our thrilling social episodes series, where every mile reveals new stories and unforgettable moments. Stay connected and follow each episode as it unfolds, capturing every twist and turn of the ride.

The Loooooong Ride: A Journey with Multiple Meanings

A rigorous road test

This 15,000+ km road test will navigate diverse road conditions and weather, driven by a real consumer. Every 2,000 km, we will collect oil samples for precision testing at China Castrol Technology Centers, with professional technical guidance to comprehensively monitor the lubricant's performance.

.During the loooooong ride, the car supported by Castrol GTX lubricant endured a wide range of weather conditions.
.During the loooooong ride, experience varieties of road conditions.
.For every 2000km, we extract oil samples and deliver them back to CCTC to monitor the lubricant’s performance.
For every 2000km, we extract oil samples and deliver them back to CCTC to monitor the lubricant’s performance.
For every 2000km, we extract oil samples and deliver them back to CCTC to monitor the lubricant’s performance.
.During the loooooong ride, the car supported by Castrol GTX lubricant endured a wide range of weather conditions.
.During the loooooong ride, experience varieties of road conditions.
.For every 2000km, we extract oil samples and deliver them back to CCTC to monitor the lubricant’s performance.
For every 2000km, we extract oil samples and deliver them back to CCTC to monitor the lubricant’s performance.
For every 2000km, we extract oil samples and deliver them back to CCTC to monitor the lubricant’s performance.

Fostering customer connections

This journey connects our product directly with customers through an authentic long-distance driving experience. Engaging social content and personal stories foster lasting awareness and strengthen our connection with both drivers and Castrol workshop customers.

Empowering collaboration

This initiative leverages our internal resources - from products to channels to BP fuel stations - showcasing our collaborative strength. It also promotes flexible partnerships with external collaborators, featuring the popular Chinese OEM Chery model as the GTX hero car to drive long-term strategic benefits.

.Castrol GTX: Combat sludge to help extend engine life. Ready for the road ahead!
.Castrol Auto Service: Support All the Way
bp Ultimate: Fuel up with bp Ultimate, enabling more miles per tank to go further together.
Wildbean Cafe: Energize every driver to be ready to go wild for the loooooong ride ahead!
CHERY 4S: Professional and comprehensive service for our hero car - Chery Arizzo 8.
.Castrol GTX: Combat sludge to help extend engine life. Ready for the road ahead!
.Castrol Auto Service: Support All the Way
bp Ultimate: Fuel up with bp Ultimate, enabling more miles per tank to go further together.
Wildbean Cafe: Energize every driver to be ready to go wild for the loooooong ride ahead!
CHERY 4S: Professional and comprehensive service for our hero car - Chery Arizzo 8.
The journey is just beginning! We anticipate a trip filled with surprises, laughter, and inspiration. Castrol GTX will always be there to ensure cleaner engines and more miles together.

Find out more about Castrol GTX

Castrol GTX helps extend engine life by tackling the main causes of sludge. Find out more…