New-Car Dealer Program

Castrol and Your Dealership...Winning Together

Castrol's programs for new-car dealers are designed to deliver real, measurable value to your business through:
  • Profitability from lubricants
  • Increased parts and labor sales
  • Customer satisfaction

WORKSHOP SUPPORT PROGRAMS

Incentives, financial assistance and more for your new-car dealership.

TRADE INVESTMENT PROGRAMS
Achieve greater profits without making a cash investment.

Click here to learn more about the Castrol Trade Investment Programs.

VOLUME REBATE ALLOWANCE
Ongoing cents per gallon allowance based on current year's invoiced volume to your dealership.

Click here to learn more about the Castrol Volume Rebate Allowance.

INSTALLER DEVELOPMENT FUND
Feature Castrol lubricants in your oil change advertisement and earn up to 100% of the ad's cost.

Click here to learn more about the Installer Development Fund.

MEDIA BUILDER
Advertising made easy! Create you own customized advertising and promotional materials—simply point and click to select the elements you want.

Click here to learn more about the Castrol Media Builder.

SYNTHETIC MOTOR OIL EDUCATION
FREE Training for your technicians! Enhance your team's understanding of synthetic lubricants to drive trade up and improve your profits.

Click here to learn more about Castrol Synthetic Motor Oil Education.

E-PACK AND E-RACK
An efficient and environmentally friendly solution to stocking and dispensing premium product without the costly investment of a new bulk tank.

Click here to learn more about Castrol Enviro-Pack and Enviro-Rack.

CUSTOMER RETENTION PROGRAMS

From warranties to roadside assistance, we have what will keep your customers coming back.

KEY TAG PROGRAM
An easy to implement, fully customizable loyalty program!
  • Increase profits and customer loyalty
  • Differentiate from the competition
  • Constant visual reminder of your business for your customer
Click here to learn more about the Castrol Key Tag Loyalty Program.

CASTROL ROADSIDE ASSISTANCE PROGRAM
Low cost, no risk and high reward consumer-loyalty program that also encourages trade up to higher margin brands and has a built-in e-mail reminder to return for service.

Click here to learn more about the Castrol Roadside Assistance Program.

ALLIANCE PROGRAMS - WORKSHOP SERVICES

Enhance your dealership's image and lower your costs with our Alliance Programs.

PAYMENTS PROGRAM (Supported by First Data)
Our Payments Program is a comprehensive POS retail processing solution designed to lower the costs of your credit/debit card processing.

Click here to learn more about the Castrol Payment Program.

UNIFORM, SAFETY & SUPPLIES PROGRAM (Supported by Cintas)
Enhance your shop's image and safety while differentiating it from the competition.

Click here to learn more about Castrol's Uniform, Safety & Supplies Program.

ALLIANCE PROGRAMS - EQUIPMENT AND SUPPLIES

Our Equipment and Supplies vendor alliance programs reduce your cost of ownership, enhance operating efficiency and improve your bottom line.

SERVICE PARTS PROGRAM (Supported by Service Champ)
A dedicated Castrol parts & supplies catalog creating a single source for filters, wiper blades, chemicals, hardware, tools & shop supplies.

Click here to learn more about the Castrol Service Parts Program.

STRATEGIC TOOLS & EQUIPMENT PROGRAM
(Supported by Strategic Tools & Equipment Co.)
Innovative workshop tools that improve operating efficiency, safety and quality assurance at your site, offered at ultra-competitive pricing direct from the manufacturer.

Click here to learn more about the Strategic Tools & Equipment Program.

DISPENSING EQUIPMENT PROGRAM (Supported by Balcrank)
Update your current dispensing and storage equipment or upgrade to a higher capacity solution at an extremely competitive price.

Click here to learn more about the Castrol Dispensing Equipment Program.

OEM PARTNER PROGRAMS

Castrol is the recommended and endorsed brand of motor oil for the following OEM partners:
  • VOLKSWAGEN
  • LAND ROVER
  • JAGUAR
  • AUDI
  • VOLVO
  • BMW
  • MAZDA
Call 1-888-CASTROL for more information about Castrol's Co-Branding, New Car Dealers, and Tire & Repair Shop Programs.