SACHIN TO BAT FOR CASTROL

Castrol India today announced the signing of cricketing legend Sachin Tendulkar as their global brand ambassador for the next two years

As Castrol’s Brand Ambassador, Sachin will be the face of Castrol cricket initiatives that will revolve around the passion, innovation and technology that go behind delivering “Winning Performances” as well as promoting Castrol’s leading brands like Castrol Power1, Activ and GTX. Sachin’s drive for perfection and performance, matches Castrol’s passion to make the world’s best oils which perform even under extreme pressure, making the partnership a perfect fit.

In his new role as Castrol’s Brand Ambassador, Sachin joins an illustrious list of Castrol Brand Ambassadors who over the years have included legends like Cristiano Ronaldo, David Beckham, Rahul Dravid and Adam Gilchrist, to name just a few.

Commenting on this new tie up, Sachin said: “I am really excited about this partnership with Castrol since they are one of the world’s great brands and have the same passion for performance that I have on the field. Their oils are known for consistently delivering under extreme pressure situations, again something I am quite familiar with. I am also very passionate about motorsport with which Castrol has been associated for over a century. So to me, this partnership seems to be the perfect fit”.

Ravi Kirpalani, Automotive Director & Chief Operating Officer, Castrol India Limited, said: “We are really excited about joining forces with the cricketing legend – Sachin Tendulkar, as our global brand ambassador. With Castrol as the world’s greatest lubricant brand and Sachin as the world’s greatest cricketer, we see this partnership being tremendously successful”.

Castrol has recently tied up as the official ‘performance partner’ of ICC until the end of the ICC Cricket World Cup 2015. Castrol is the only sponsor of the forthcoming ICC World Cup 2010, which has Sachin as Brand Ambassador. This places the world’s leading lubricant company in a unique position to leverage the partnership for itself and its consumers.

Castrol’s recent association with cricket complements its already existing portfolio of sponsorships which include motorsport sponsorships for over a century and its more recent association with football which started in 2008 with the UEFA Euro 2008 and the recently concluded 2010 FIFA World Cup in South Africa™ and will continue with the UEFA EURO 2012 and the 2014 FIFA World Cup™ in Brazil.

For more information about Castrol and Cricket, please go to castrolcricket.com