Castrol Power Biking App is a pioneering app designed and developed to appeal to the most passionate bikers in the country
The app enables bikers to connect with each other, create biking clubs, biking trips, check best biking routes in the country, find Castrol Bike Points and know about the lubricant recommendation for bikes. The app is available on Google Playstore and Apple store.
The app was launched in 2014 by youth icon, Bollywood actor and celebrity biker John Abraham. During the launch event John had a live chat with bikers across the country through the Castrol biking Facebook and Twitter community. He talked about safety and highlighted the key features of the new Castrol Power Biking App. The content was amplified on various social communities through 25 Key Opinion Leaders (KOLs) present at the event. The buzz around the app launch was created by the biker himself on social platforms.
The Castrol Power Biking film with John Abraham was launched in 2015, which explores the passion of riding and beautifully captures the role played by the biking app in the life of a biker. The app has been downloaded by 55,000 bikers so far* and is available in India and Indonesia.