UEFA EURO 2012™
Thursday 28 January 2010
Castrol has continued to strengthen its position in football by signing a partnership with UEFA to sponsor the EURO 2012 tournament, which will be jointly hosted by Poland and Ukraine.
As sponsor of UEFA EURO 2012™, we will continue to use our heritage of analysis, technology and innovation to provide unique insights into winning performances and add value for football fans across the globe.
We’ll build on a successful UEFA EURO 2008™ sponsorship, for which we created the Castrol Index – the unique system that uses highly accurate playercam technology to objectively analyse and compare the performance of each and every player throughout the tournament.
The announcement bolsters our current portfolio of football sponsorships, which includes the upcoming 2010 FIFA World Cup™ in South Africa and the 2014 FIFA World Cup™ in Brazil, and a comprehensive ambassador roster including Cristiano Ronaldo and Arsène Wenger.
We’ll begin our activation programme for UEFA EURO 2012™ around the draw on 7 February 2010 by launching the Castrol Predictor, a tool that measures team and player performance to predict which teams will ultimately qualify for the final sixteen - take a look at the 2010 FIFA World Cup™ version.
Commenting on the deal, Castrol global ambassador Arsène Wenger said: “The Castrol Index brought a new dimension to analysing player performances during EURO 2008. For the first time, fans were able to objectively monitor and compare how players were performing, giving them a new and interesting viewpoint. I look forward to seeing the Castrol Index develop for EURO 2012.”
Our senior vice president, Mike Johnson said: “European football is amongst the strongest in the world, with an appeal that reaches far beyond the continent, so we’re delighted to be able to continue our long term commitment to football with this new association.
“We continue to push boundaries to deliver unique insights into winning performances to fans, most recently pioneering the Castrol Rankings, which for the first time in football used objective data to rank player performance. We look forward to launching an exciting programme of activity, including the Castrol Predictor and the Castrol Index, for the UEFA EURO 2012™ sponsorship.”
Commenting on the announcement, David Taylor, chief executive of UEFA Events S.A. said: “The commitment of Castrol to sponsorship of UEFA EURO 2012™ is a further vote of confidence in the tournament ahead of the first Qualifying Draw in Warsaw on 7 February. Castrol has proven to be an innovative partner for UEFA and European football and we are delighted that this mutually beneficial relationship is set to continue.”
Visit www.castrolfootball.com to find out more.