Castrol signs on Brett Lee as Brand Ambassador
In his role as Castrol’s Brand Ambassador, Brett Lee will spearhead Castrol’s above the line and below the line brand activities including its initiatives in the digital space which includes www.castrolcricket.com – the home of the Castrol Index.
Commenting on the partnership, Brett said, “I am really excited to be signing up with Castrol as their Brand Ambassador. Castrol has built its brand around passion, and performance, values which are very much similar to the way I play and perform. Their initiatives in the digital space are really innovative. I have not seen any measure for Bowling performances like the one in the Castrol Index. The Castrol Index's Bowling Efficiency can combine the number of wickets I take, the quality of those wickets and my economy rate and tell me how well or not so well, I bowled! This kind of analysis and insights help me evaluate and improve my performance”.
Speaking on the occasion, Giriraj Bagri, Vice President Marketing, Castrol India, said, “Brett’s signing completes our team of high performance cricket Brand Ambassadors which includes the world’s greatest batsman - Sachin Tendulkar, the leading ICC ranked All rounder – Shakib Al Hasan and now Brett Lee – one of the fastest bowlers in the world”.
In a live performance on stage, Brett Lee launched Castrol’s signature tune for the Castrol Index, which will be played live in all stadiums where the Castrol Index will be shown live during matches. The tune has been composed and recorded by Brett’s band - White Shoe Theory.