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SHAKIB AL HASSAN SIGNED AS CASTROL’S BRAND AMBASSADOR

Shakib ALi Hasan
Dhaka, Bangladesh: Castrol, the world’s leading lubricant company, today announced the signing of Bangladesh cricket Captain Shakib Al Hasan as their Global brand ambassador for the next three years. Shakib joins an illustrious list of Castrol’s Brand Ambassadors including the Master himself – Sachin Tendulkar.

As Castrol’s Brand Ambassador, Shakib Al Hasan will be the face of Castrol’s cricket initiatives, especially in Bangladesh, that will revolve around the passion, innovation and technology that go behind delivering “Winning Performances”.

Commenting on the tie-up, Shakib Al Hassan said: “I am really excited about this association with Castrol since we share the same passion for performance. Castrol Lubricants are known for consistency and superior performance – something that I strive to achieve all the time. To me, this partnership with Castrol is a perfect match and I am delighted to be associated with one of the world’s great brands”.

Speaking at the announcement of the tie-up, Vikas Gupta, Senior General Manager, South Asia Sub Region, said, “Castrol’s association with cricket is a natural extension of our association with exciting sponsorships for over 100 years – first with motorsport and more recently with football. Castrol has a strong presence in Bangladesh and we are delighted to have one of Bangladesh’s greatest cricketers as Castrol’s Brand Ambassador”.

According to Mr. Gupta, “Castrol has recently announced “Castrol World Cup ka Hero” a Consumer promotion Campaign in Bangladesh. As part of this initiative, consumers can win tickets to see the world cup matches in the stadium and enjoy a once in a lifetime experience. In addition, consumers can also win exclusive Castrol ICC World Cup memorabilia as part of the promotion”.

Castrol recently tied up as the Official Performance Partner of ICC for 5 years. Castrol’s global involvement with innovative sponsorship began over one hundred years ago with the first ever land speed record. Since then, Castrol has been associated with winning performances on land, sea and air. Currently Castrol have a wide range of motorsport sponsorships including the Abu Dhabi Ford World Rally Team, VW Motorsport, BMW Motorsport, Castrol Honda World Superbike team and the Gresini Honda Moto GP team. Recently Castrol has extended its sponsorship portfolio to include both football, and American football with sponsorship of the 2010 and 2014 FIFA World Cups and the UEFA Euro 2012 and from 2011 Castrol will be an official sponsor of the NFL American National Football league.

Castrol products are distributed in Bangladesh by Rahimafrooz Distribution Limited – leaders in automotive aftermarket products. According to Md. Parvez Saiful Islam, Divisional Chief Operating Officer, Rahimafrooz Distribution Limited, “Rahimafrooz are really excited about Castrol’s tie-up with Shakib Al Hasan as Castrol’s brand ambassador. To mark the forthcoming ICC Cricket World Cup we have undertaken several consumer engagement initiatives which will be of huge interest to fans”.

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