SHAKIB AL HASSAN SIGNED AS CASTROL’S BRAND AMBASSADOR
As Castrol’s Brand Ambassador, Shakib Al Hasan will be the face of Castrol’s cricket initiatives, especially in Bangladesh, that will revolve around the passion, innovation and technology that go behind delivering “Winning Performances”.
Speaking at the announcement of the tie-up, Vikas Gupta, Senior General Manager, South Asia Sub Region, said, “Castrol’s association with cricket is a natural extension of our association with exciting sponsorships for over 100 years – first with motorsport and more recently with football. Castrol has a strong presence in Bangladesh and we are delighted to have one of Bangladesh’s greatest cricketers as Castrol’s Brand Ambassador”.
According to Mr. Gupta, “Castrol has recently announced “Castrol World Cup ka Hero” a Consumer promotion Campaign in Bangladesh. As part of this initiative, consumers can win tickets to see the world cup matches in the stadium and enjoy a once in a lifetime experience. In addition, consumers can also win exclusive Castrol ICC World Cup memorabilia as part of the promotion”.
Castrol products are distributed in Bangladesh by Rahimafrooz Distribution Limited – leaders in automotive aftermarket products. According to Md. Parvez Saiful Islam, Divisional Chief Operating Officer, Rahimafrooz Distribution Limited, “Rahimafrooz are really excited about Castrol’s tie-up with Shakib Al Hasan as Castrol’s brand ambassador. To mark the forthcoming ICC Cricket World Cup we have undertaken several consumer engagement initiatives which will be of huge interest to fans”.