ICC names Castrol as official performance partner
Deal with Castrol runs until end of ICC Cricket World Cup 2015
ICC Chief Executive: “Without the commitment from our partners we would not be in a position to help our 105 Members grow the game as they do”
Castrol delighted to be associated with passion and popularity of cricket and ICC’s global events
The agreement awards Castrol a worldwide rights package from 2010 until 2015 and will include the ICC Cricket World Cup 2011, which will take place in Bangladesh, India and Sri Lanka, as well as all other ICC tournaments up to and including the ICC Cricket World Cup 2015.
ICC Chief Executive Haroon Lorgat said: “This is fantastic news for our great sport. For us to attract a commercial partner of Castrol’s calibre is another indication of the excellent reputation and healthy state of international cricket. It reconfirms how top brands want to be associated with cricket and its great spirit. Even in these challenging times cricket’s popularity among spectators, broadcasters and sponsors is as strong as ever”.
“As we prepare for what will be a great celebration of the game at our flagship event next year, we are fortunate to have a group of top-class partners whose commitment to the game is unquestioned. Without that commitment we would not be in a position to help our 105 Members grow the game as they do around the world.”
“We are indeed delighted to partner with the ICC as its ‘performance partner’. Castrol products and services are all about delivering high performance and this association will further strengthen the relationship which we enjoy with all our customers and consumers. We intend leveraging this association to help bring into our fold millions of new consumers in the coming years.”
A key factor underpinning Castrol’s success in business over the past 100 years is its ability to use analysis to improve performance in the most extreme conditions in sport on land, sea and air. Castrol, with the help of cricket experts like Harsha Bhogle, has applied this same skill to analyzing performance in cricket to devise the Castrol Index.
Castrol already has a strong association with cricket and with its global experience and expertise in leveraging sports sponsorships, Castrol is poised to deliver unique insights and experiences for cricket lovers all over the world.