Global Partners
Partnering with leading manufacturers - in the motor industry or other sectors where we operate - is a vital and integral part of our business strategy. The aim of such partnerships is to make sure that both the organisations benefit from improved global performance and overall cost efficiencies. Ultimately, this benefits our customers too. To facilitate this, we have tieups with BMW, Jaguar, Volvo, Land Rover and Komatsu.
Castrol is the main lubricants brand recommended by BMW for their 3,500-plus dealerships worldwide. In addition, we source and market BMW-branded lubricants wherever appropriate. The two companies also collaborate in after-sales service, to enhance dealer service efficiency. From the customer's point of view, our agreement with BMW delivers even better customer care in after-sales activities.
Castrol partners the BMW WilliamsF1 team as well as other BMW motorsports, such as sports cars, touring cars and, on two wheels, BMW motorcycle racing in events including the famous Dakar Rally. We provide technical assistance on the race track and in test programmes, and supply all lubricants to the BMW WilliamsF1 team.
We have also been appointed as the worldwide strategic lubricants partner for Jaguar Cars Ltd, Land Rover, Volvo Car Corporation, and Aston Martin.
Our partnerships with leading manufacturers extend outside the automotive industry. We also have a major global business association with the Komatsu Group, one of the world's leading construction equipment manufacturers.
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