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Ashish Pandey is Lucknow’s Castrol Power1 Most Passionate Biker

Release date: 14 March 2009
Local lad Ashish Pandey beat back tough competition from 125 bikers to win the title of the Castrol Power1 Most Passionate Biker from Lucknow.
(Winner) will represent Lucknow at the All India Finals in New Delhi on 22nd April 2009. The Castrol Power1 Most Passionate Biker competition included a test of biking skills, bike style quotient, biking knowledge and overall passion for biking.
Commenting on his victory, Ashish Pandey said, “Castrol Power1 Passion hunt was a tough and an exciting challenge. This event has given me a great opportunity to test my skills against my fellow riders. The unique feature of this challenge is that it’s about skill, knowledge and control over the bike. I am very excited about winning the regional round and look forward to participating in the finals at Delhi. I will do my best to win the Yamaha R1, which is my dream machine.”

Giving away the prizes, Sundeep Gajjar, Founder, xBHP.com, said, “We are very happy with the response we have got so far at the Castrol Power1Passion Hunt events in Pune, Mumbai, Ahmedabad, Delhi and now Lucknow. Lucknow was originally not part of the Challenge but was included due to strong demand from local biking enthusiasts. Castrol Power1 Passion Hunt is a unique event which allows bikers to have a fun time, showcase their skills and style and yet do it in a safe manner. The Castrol brand has been in India for a hundred years now and through the years, we have developed a very close relationship with all our consumers including bikers. The Castrol Power1 Passion Hunt is an ideal opportunity for us to further strengthen this relationship”.
Post Lucknow, the competition will move on to Kolkata, Hyderabad, Chennai and Bangalore. The regional round winners will then compete against each other at the All India Finals to be held in New Delhi. Castrol Power1’s brand ambassador – actor John Abraham flagged off the Castrol Power1 Passion Hunt in Mumbai on Friday 6th February and he will also be present at the finals in New Delhi to give away the grand prize to the winner. In addition to the on ground event, Castrol Power1 Passion Hunt also has an online component. Bikers can log on to www.power1hunt.com and create their own personal profiles as passionate bikers to showcase the same to the world. On this site, bikers can upload pictures, videos and stories pertaining to biking. Visitors to the site can vote for the online ‘Castrol Power1 Most Passionate Biker’ and this biker will also have an opportunity to participate in the All India Finals in New Delhi. To promote this exciting event, Castrol has partnered with PVR Cinemas and Radio City.