CASTROL® TO GIVE AWAY 2012 TRIUMPH MOTORCYCLE AT LOCAL PEP BOYS Philadelphia Native Fred Diehl Hits the Jackpot and Wins a Triumph Bonneville T100
The Triumph Bonneville is one of Triumph’s most popular bikes. A retro meets modern motorcycle, the Bonneville got its name from Triumphs setting land speed records at Utah’s Bonneville Salt Flats. It is hugely popular with the Hollywood set and, as GQ contributor Stan Parish says, “[this bike] will never go out of style.”
The national promotion, conducted at all Pep Boys locations in the US and Puerto Rico, featured Castrol’s Power RS motorcycle oil. Power RS is a premium, full synthetic motorcycle oil with race derived technology that ensures maximum performance under the most demanding riding conditions.
“We are happy to see a Philadelphia native – the city where Pep Boys is headquartered – win the Triumph motorcycle,” said Glen Mone, Pep Boys Category Manager. “Pep Boys is a leading service and retail chain in the automotive aftermarket, and we’re also a supplier of motorcycle products and products for performance vehicles.”
Castrol and Triumph have a long-standing presence and partnership in the motorcycle arena. Triumph’s full range of high performance motorcycles are factory filled with Castrol lubricants and, to ensure maximum performance for the life of the bike, Triumph recommends Castrol for all aftermarket service.
Castrol, the global leader in motorcycle lubricants, has played a vital role in developing high performance motorcycle engine oils for over 100 years. Working closely with motorcycle manufacturers, world class racing teams and consumers, Castrol has engineered a portfolio of high quality motorcycle lubricants designed to ensure maximum power and performance. Castrol’s product range includes mineral, part synthetic and advanced full synthetic engine oils for two and four stroke engines for on road, off road and racing applications.
“The sweepstakes gave us the opportunity to add value for a key retail partner and to support our primary OEM customer (Triumph) at the same time,” said Rob Corini, Brand Manager Motorcycle Oil. “But, the most gratifying experience will be to see a Castrol consumer ride away on a really cool bike.”
“I love to ride motorcycles [and] I look forward to taking the bike out on the long stretches of the PA Turnpike,” said Diehl.
BP Lubricants USA Inc. markets premium lubricants and business–building programs directly to independent lube operators, service providers, new car dealers and leading retailers. Our leadership brands include Castrol® GTX® — a premium conventional motor oil; Castrol® GTX® High Mileage™ - a premium synthetic blend designed for vehicles with over 75,000 miles; the Castrol® EDGE ® line of advanced full-synthetic super premium motor oils that offer unsurpassed strength and performance; as well as our range of commercial transport lubricants. To find out more about Castrol products and programs, please call 1–888–CASTROL or log on to www.castrol.com/us.
Since 1921, Pep Boys has been the nation’s leading automotive aftermarket chain. With more than 7,000 service bays in more than 700 locations in 35 states and Puerto Rico, Pep Boys offers name-brand tires; automotive maintenance and repair; parts and expert advice for the Do-It-Yourselfer; commercial auto parts delivery; and fleet maintenance and repair. Customers can find the nearest location by calling 1-800-PEP-BOYS (1-800-737-2697) or by visiting www.pepboys.com.
Kelsey Garvey
Ogilvy PR
212.880.5291
Kelsey.Garvey@ogilvy.com
