SECOND ANNUAL CASTROL® TECTION™ EXTRA BIG HONKIN' TRUCK MAKEOVER™ TO KICK OFF THIS SUMMER
Release date:
08 May 2006
One Lucky Grand Prize Winner will receive a $50,000 External, Internal and Communications Truck Renovation
Wayne, NJ – May 2, 2006 – BP Lubricants USA Inc. announced today its plans to launch the second annual Castrol® Tection™ Extra Big Honkin' Truck Makeover™ contest on August 1, 2006. Truck drivers nationwide will be given another chance to win a total internal, external and communications makeover valued at $50,000 for a vehicle weighing more than 10,000 pounds (Class 3–8).From August 1, 2006 through October 31, 2006 eligible participants with ailing vehicles are encouraged to go to www.castrol.com/truckmakeover to learn more about the Big Honkin' Truck Makeover contest and how to enter. Entrants will be required to submit a vehicle photo and 50 word essay describing why he or she deserves the coveted grand prize.
"We are searching the nation for the driver who is most deserving of the Big Honkin' Truck Makeover, someone who lives for being on the road and wants to drive in style," said Julie Kim, Associate Brand Manager. "This contest is our way of giving back to the trucking community for their loyalty toward our high–quality products like Castrol Tection Extra, by rewarding them with a top–notch renovation."
The first Castrol Tection Extra Big Honkin Makeover contest was launched in 2005. Jeff Fields, an owner–operator from Tully NY, was selected as the grand prize winner in August 2005 at the Great American Trucking Show in Dallas. Fields' 1979 Peterbilt truck received a complete makeover package customized by the infamous "Chrome Shop Mafia," the big rig truck mechanics and stars of the Country Music Television (CMT) series "Trick My Truck."
Contest entries will be judged on originality, creativity, relevance of essay to theme and photographic appeal. Three finalists will be selected by an independent panel of judges to advance into the final round. As an enhancement to the selection process, this year individuals nationwide will be able to vote online for their favorite finalist starting January 2007. Mid America Trucking Show attendees will also be able to vote for their favorite finalist on March 22 and 23 at the Castrol Tection Extra booth. The grand prize winner will be announced on the final day of the show.
Contest entries will be judged on originality, creativity, relevance of essay to theme and photographic appeal. Three finalists will be selected by an independent panel of judges to advance into the final round. As an enhancement to the selection process, this year individuals nationwide will be able to vote online for their favorite finalist starting January 2007. Mid America Trucking Show attendees will also be able to vote for their favorite finalist on March 22 and 23 at the Castrol Tection Extra booth. The grand prize winner will be announced on the final day of the show.
About Castrol Tection Extra
BP Lubricants first introduced Castrol Tection Extra into retail, mass and heavy duty parts stores in January 2005, to the owner–operator market.Castrol Tection Extra has unsurpassed viscosity protection among diesel engine oils. It fights viscosity loss with a unique polymer that resists breakdown. Castrol Tection Extra has superior dispersancy to manage high soot levels, powerful detergency to neutralize acids generated in the engine and a unique low ash chemistry that will not compromise performance in older engines, and exceeds all specifications on EGR engines.
Castrol Tection Extra is available in SAE 15W–40 grade where API CI–4 Plus, CI–4, CH–4, CG–4, CF–4/SL is recommended for stay–in–grade requirements. It is approved for use in all major large diesel engines, including Mack (EO–N Premium Plus 03, EO–N & EO–M+), Volvo, Cummins (20078, 20076, 20072 and 20071), Caterpillar (ECF–1) and Detroit Diesel (Powerguard 93K214).
For more information about Castrol Tection Extra, visit www.castrol.com/us.
About BP Lubricants USA Inc.
BP Lubricants USA Inc. markets premium Castrol lubricants and business–building programs directly and through distributors to independent lube operators, service providers, on– and off–road fleets, new car dealers and leading retailers. Our line of diesel engine oils includes Castrol® Elixion®, Castrol® Hypuron™ S and Castrol® Tection™ Extra, as well as Castrol® Fifth Wheel Grease. To find out more about Castrol products and programs, please call 1–800–777–1466 or log onto www.castrol.com/us.In this section
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