Castrol CRB Turbo relaunched with Durashield™ Boosters
Release date: 04 June 2012
Mumbai, June 4th, 2012: Castrol India has announced the re-launch of its premium part-synthetic diesel engine oil for new generation trucks – Castrol CRB Turbo, engineered with new DurashieldTM Boosters.
The new and improved Castrol CRB Turbo with DurashieldTM Boosters provides better protection against soot particles, creates a protective oil film around critical engine parts and improves deposit and corrosion protection. Test results indicate that Castrol CRB Turbo with DurashieldTM Boosters delivers up to two times longer engine life and improved fuel efficiency.
Commenting on the re-launch of Castrol CRB Turbo, Saugata Basuray, Deputy Head of Marketing, Castrol India, said, “Castrol has always been at the forefront of innovation and technology in the Indian lubricant industry. Over the years, we have continuously upgraded and refreshed our portfolio of products, incorporating the latest technology to meet the demands of evolving vehicle technology. Castrol CRB Turbo with DurashieldTM Boosters is the latest offering from Castrol, specially engineered for high performance truck engines.”
The key benefits of Castrol CRB Turbo with DurashieldTM Boosters include 25% lower oil consumption, 25% cleaner engine and up to two times longer engine life.
Castrol CRB Turbo with DurashieldTM Boosters is recommended by Castrol for use in all commercial vehicles of Tata Motors, Ashok Leyland, Mahindra, Volvo, Swaraj Mazda, Piaggio and other manufacturers. Castrol CRB Turbo is an SAE 15W40, API CH-4 engine oil and is available in 210ltr, 50 ltr, 15 ltr, 10 ltr, 5 ltr, 3ltr, 1 ltr packs.
The relaunch is supported by a new television commercial and backed by fleet owner contact programs in 43 transport hubs across the country.
About Castrol CRB TurboThe Castrol CRB brand first made an entry in India over 80 years ago in 1932. Over the years, the Castrol CRB product range has evolved and grown, keeping pace with the changing vehicle technology. The current Castrol CRB range of products includes Castrol CRB Plus, Castrol CRB Turbo, Castrol CRB Prima and Castrol CRB Prima Plus. Over the years, the Castrol CRB range has remained at the cutting edge of technology, and has held market leadership position in all the segments in which it operates.
Castrol CRB Turbo with DurashieldTM Boosters technology is the latest addition to the Castrol CRB range of products.