Cristiano Ronaldo Signs New Deal
CASTROL SIGNS “BEST PLAYER IN THE WORLD”International football star, Cristiano Ronaldo, has today signed as Global Ambassador for the leading lubricants company, Castrol. The dynamic partnership between the world’s leading footballer and the market-leading brand will run until 2011.In his new global role with FIFA World Cup™ sponsors, Castrol, Ronaldo will be the face of Castrol football initiatives that will show the energy, motivation and determination that goes into delivering winning performances on the pitch. Cristiano will lead new Castrol Edge and Castrol Power 1 brand communication campaigns as well as supporting the full Castrol product range, including the exclusive workshop range of Castrol Professional products.
His drive for winning and for being the best matches Castrol’s passion to make the world’s best oils, using the technical expertise they have built up over the last 100 years. Ronaldo commenting on the partnership, said: “I admire Castrol as they have the same commitment to success and winning performances as I do on the field. I’m honoured to be working with them and am excited to see how Castrol analyse my own performances!”
For more information, and to find out more about Castrol and football, please go to www.castrolfootball.com