ARSÈNE WENGER SIGNS FOR CASTROL
Arsenal manager signs up as global brand ambassador for Castrol’s football campaignCastrol, Official Sponsor of 2010 FIFA World Cup™, today announced a new global partnership with world-renowned football manager, Arsène Wenger. The partnership between one of the best managers in world football and the industry-leading lubricants company runs until the end of 2010.
In his new global role with Castrol, Arsène will be promoting a number of Castrol football initiatives that provide new and innovative insights into what goes into winning performances on the pitch. The combination of Castrol’s insights and his football expertise will be seen globally from print advertising to engaging online content.
Wenger first collaborated with Castrol during UEFA EURO 2008™, helping them develop & promote a new formula for measuring the performances of players on the pitch - the Castrol Index. The success of the Castrol Index showed Wenger the real value this tool has for manages and fans alike, “A manager wants something secure to rely on and therefore measuring the performances of the players is really important. I can then make objective judgements based on Castrol’s unique information.”
For more details on Castrol and football please go to www.castrolfootball.com