Castrol Presents Power1 Passion Hunt - Pune
Around 200 bikers participated in the Pune round of the Castrol Power1 Most Passionate Biker competition which included a test of biking skills, bike style quotient, biking knowledge and overall passion for biking. Mr. Piroz Kadri was crowned Pune’s Castrol Power1 Most Passionate Biker and he will now represent the city at the All India Finals. Mr. Piroz Kadri was adjudged winner by a jury which included xBhp members – Sundeep Gajjar aka Sunny, Sandeep Goswami aka Old Fox and Sunilg. Besides judging, the xBhp team members are also travelling across the country, talking to bikers and encouraging them to participate in the event.
Speaking at the event, Vikram Garga, Marketing Manager - Motorcycle Oils, Castrol India Limited, said, ‘Castrol has a long and successful association with biking and in fact all forms of motor sport. We are the market leaders in the two wheeler engine oil segment in India and have a very close relationship with the biking community. This is the 100th year of the Castrol brand in India and we decided to do something really exciting around our performance enhancing two-wheeler brand – Castrol Power1. The Castrol Power1 Passion Hunt will further strengthen our relationship with our customers – especially with those bikers who love their bikes and who in fact form the core of our motorcycle engine oil consumer base. The Castrol Power1 Passion Hunt will provide biking enthusiasts a platform to display their talent and passion in a safe and controlled environment”.
In addition to the on ground event, there is also an online component as well in the Castrol Power1 Passion Hunt. Bikers can log on to power1hunt.com and can create their own personal profiles as passionate bikers to showcase to the world. On this site, bikers can upload pictures, videos and stories pertaining to biking. Visitors to the site will be able to vote for the online ‘Castrol Power1’s Most Passionate Biker’ and this on line winner will also have an opportunity to participate in the All India Final competition. To promote this exciting event, Castrol has partnered with PVR Cinemas and Radio City.