The Hunt for India’s Most Passionate Biker vrooms into Lucknow…
The Castrol Power1 Passion Hunt Challenge was flagged off by Castrol Brand Ambassador, John Abraham, in Mumbai on 6th February 2009 and has been held in Pune, Mumbai, Ahmedabad and Delhi so far. Lucknow was originally not part of the Challenge but has been included due to strong demand from local biking enthusiasts. The Lucknow leg should therefore see large participation.
The rounds so far have seen a lot of interest and exciting competition. The Pune leg for example was decided after a four way tie. There have also been cases of a few participants actually travelling beyond their local cities to other cities to participate in the competition just to get another chance to win and participate in the All India finals
In addition to the on-ground event, there is an online component as well. Bikers can log on to power1hunt.com and can create their own personal profiles as passionate bikers to showcase the same to the world. On this site, bikers can upload pictures, videos and stories pertaining to biking. Visitors to the site can vote for the online ‘Castrol Power1 Most Passionate Biker’ and this biker will also have an opportunity to participate in the All India Finals in Delhi.