Castrol Presents Power1 Passion Hunt
Castrol Power1’s brand ambassador – Actor John Abraham launched the Castrol Power1 Passion Hunt in Mumbai on Friday 6th February and he will also be present at the finals in Delhi on April 22nd, to give away the grand prize to the winner. The overall winner will be awarded a Yamaha R1 Superbike – a most coveted machine for any biker.
In addition to the on ground event, there is also an online component as well in the Castrol Power1 Passion Hunt. Bikers can log on to power1hunt.com and can create their own personal profiles as passionate bikers to showcase to the world. On this site, bikers can upload pictures, videos and stories pertaining to biking. Visitors to the site will be able to vote for the online ‘Castrol Power1’s Most Passionate Biker’ and this on line winner will also have an opportunity to participate in the All India Final competition. To promote this exciting event, Castrol has partnered with PVR Cinemas and Radio City.